This report seeks to discuss the myriad of choices open to a modern day internet marketer. In order to maximise one’s online , the switched on marketer will make best use of both FREE and paid for services.
Firstly, let’s take a look at some of the FREE services open to today’s marketer and then we’ll consider so called “paid for” content.
Web 2.0 (social networking sites)
The rise of the so-called social networking sites over the past five or six years continues at a pace, and ranges from the original “database” style site extolled by Friends Reunited, to major hosting style sites such as MySpace and Bebo, to the micro blogging sites, for example Twitter and Yedda. Of course, each form of social networking site has its own uses - for example it would make no real sense to require someone post an article, when the main purpose for the blog is to merely “check-in” with their followers, perhaps to update them as to your progress geographically - (”I’ve just landed”) or chronologically - (”I’ve just completed my studies/work, etc.).
Article Marketing (posting textual discussion)
Sites such as Articlemarketer.com, Goarticles.com and Ezinearticles.com all encourage the untrained individual to become something of an expert reviewer or semi-professional journalist. The reason for your articles (from an internet marketing viewpoint) is to create an awareness of your topic/product/service by way of referral (viral) means as well as through the use of backlinks. Backlinks refers to the use of hypertext links and anchortext. These are simply methods by which the reader can “click thru” to other dedicated websites/blogs where further information can be found.
Traffic Exchanges
Freetrafficsystem.com is an example of a good traffic exchange. A traffic exchange seeks to create traffic for its users by either the creation of backlinks (Freetrafficsystem) or advertising credits (Trafficswarm). The author of this article has used both of these methods and feels that the former method to be of increased effectiveness. However, this is not say that advertising credit programmes do not have a part to play in the traffic exchange model.
Search Engine Optimisation (SEO)
To be effective, SEO involves a thorough understanding of website language (html). Html is the realm of the “internet geek” and is written using two main methods. Either a full understanding of html must be understood, in which case the html along with visible text is written directly into an editing programme such as Notepad, Wordpad, and DocPad. These programmes use plain text, or .txt and involves learning about such thingsas how to use metatags and anchor brackets alongside the website copy. The html novice need never fear though, as a number of WYSIWYG (what you see is what you get) software. This uses software similar to word processing where text and images can be added without the specialised html knowledge being required. Formating is similar to say, MS Word, although the document combines webpage text with formating instructions, which is hidden to the reader.
OK, that’s the major FREE strategies discussed, now let’s discuss the paid for techniques often used.
Pay Per Click (PPC) Advertising
Google Adwords is the major example of the PPC advertising channel. This involves firstly reviewing keywords relevant to your niche, then bidding on them in an auction style, to get the right to advertise on the first Google search page for that keyword i.e. Google’s sponsored links. With little or no training in PPC, any ill informed user can easily end up spending more on their advertising campaign than they make in sales - be PPC aware! The author recommends taking a look at PPC Bully 2.0, which is due out on June 9, and promises to cut the learning curve as well as the risk involved in learning PPC strategies.
This article has set out to provide valuable information on how to harness key marketing techniques (FREE and paid for) in order to drive visitor traffic to YOUR website.
Find out more:
How To Drive Traffic To Your Site! and Web 2.0 Social Networking Sites!
Grab helpful experiences for website traffic - welcome to your individual guide.
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