Ask any person who makes his livelihood selling Custer South Dakota real estate what he fears most and he?ll tell you, ?No new listings!? It takes time to list, market and sell each listing, so ensuring a stable income in real estate necessitates a steady supply of new listings. That?s why other agents? expired Custer South Dakota real estate listings are such a gift! They can become a dependable source of earnings for your company.
But Isn?t That Poaching?
No doubt you?re a bona fide professional, and you work hard to preserve high principled standards. You might be an agent who considers targeting expired listings to be ?poaching?.
But let?s look at the reality: the homeowner listed their homes in Custer with an agent who couldn?t get it sold. As soon as that listing has expired, statistics show they?ll probably want to list it with someone else. And why shouldn?t that someone else be you?
After all, none of us has a assured ?relist? on any Custer real estate we don?t sell! Marketing to somebody with an active listing is a ?no-no?, but picking up expired listings is simply good occupational strategy.
Put Yourself in the Homeowner?s Shoes
To build an successful marketing strategy for expired listings, you must initially put yourself in the homeowner?s shoes. How does it feel, now that you?ve (hopefully!) kept your house neat and tidy for weeks, made yourself scarce every time the agent planned a showing, and, truthfully, had your hopes high, to not see a ?SOLD? sign in your yard?
It?s maddening! After all, the homeowner generally has much more time, money and work invested in selling her home than the agent. That?s why, at the end of the listing period, you?ll usually encounter an discontented homeowner. You should without doubt keep that in mind while developing your expired listing marketing plan.
A Superior Plan Gets the Listing
Thus, what works in a listing presentation to someone whose Custer SD real estate sat there unsold? Three words, ?A Superior Plan.? There are, for sure, market factors that make it exceptionally difficult to sell homes at certain times. But most of the homes still on the market after several months are there for one of two reasons:
1) The homeowner refused to follow the agent?s suggestions for making the home appealing to potential buyers.
2) The agent wasn?t working very hard to sell Custer real estate.
The house sometimes doesn?t sell because it?s gloomy, filthy or crowded. Perhaps the owner wasn?t persuaded that bright orange carpet and a leaky roof hinder buyers. If you?re dealing with a sluggish seller, your responsibility is to persuade them their hard work will pay off in a faster sale at a higher price.
On the other hand, the earlier listing agent may have come on strong throughout the listing presentation, but dropped the ball on marketing the Custer real estate. We all know agents who hold an open house or two (mostly to gain fresh listings), put an ad in the Sunday paper for a few weeks and blame the market when the home doesn?t sell.
To gain a new listing from an expired one, you have to be the agent with a superior plan. Inform the homeowner exactly how you?ll market her house. Let her know that selling her home is your priority, and advise her specifically how you?re going to go to work to make it occur.
If you can overcome her disenchantment with the real estate business, you?re on way to becoming her next agent. Try targeting expired %LINK11% listings in your area, and be prepared to present a superior marketing plan. That?s how expired listings can develop into a gift to your real estate sales revenue.
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