All who is connected with sales know that depending on a sold product/service the period of time which is passing from the moment of the first contact to the client till the moment of sale absolutely different. It can be long 5 minutes, if your goods are foodstuff in shop, or 1 month if you sell the software in a segment b2b. Passing for this interval of time it is accepted to name process a cycle of sales and duration of process (time from the first contact before sale) accordingly - long cycle of sales.
The analysis of a cycle of sales will give the chance to plan work on attraction of clients and to predict its result.
Let’s begin here with what - we will ask a question:
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