You often hear that making a viral video is pure luck, but that’s just not true. Most of the videos that do go viral online were created with that goal in mind. The creators have to work quickly to push the video and get as many views as possible. By following the proper steps and using the right tools, you can get your video to go viral too.

The content of your video obviously plays a major role in getting it to go viral. It has to be entertaining and something out of the ordinary- either laugh-out-loud funny, or something that will make viewers say “wow!” The video quality doesn’t necessarily have to be great as long as the content makes people want to share it with their friends. Ideally, you want your video listed on YouTube’s “Most Viewed” page, as that will make your views grow quickly.

Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don’t know the title. Be sure the video is embeddable so it can be posted to various websites.

When you upload your video, you need to act quickly and get as many views as fast as possible. Start with your address book and email it to as many contacts as you can. Ask them to forward it on to help get the ball rolling. The next thing you’ll need to do is to post it to all your social networking sites and to friend’s profiles. That will give it good exposure to friends of friends. After that, move out into the web and start posting it on forums, blogs, and any other appropriate sites to get the most exposure.

A great way to a video noticed is to create controversy. Use several YouTube accounts to leave comments and start a dialog, an argument even. Very few viewers will leave comments, but many will read them, and the more comments your video has, the better. Get people interested and make them want to share the video.

YouTube posts thumbnail screens shots of your video as a preview. You will have three from which to choose. One of the screen shots always comes from the middle of your video, so make sure there is something in the middle that can be used to grab a viewer’s attention. Once you get your video out there and get people watching and sharing it, you can get it to go viral.

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