Posts Tagged Video Production
Video Marketing. Its Perspectives And Advantages.
Posted by SEO SERVICES in Video Production on December 5th, 2010
Three years ago online video advertising on Internet started to evolve rapidly. In many ways, the progress of this direction was stimulated by the increasing popularity of resource YouTube and its following “clones”. These sites, called “video hosting” change the appearance of the Internet, having proved that Internet users are ready to watch videos right on their computers.
In 2007, after the buying of YouTube by Google, it started the first trial-trips with video ads, which were widely publicized by the media. Fairness, it should be said that in 2007 the market of online video advertising in the U.S. already existed, mainly due to professional video sites. But with the popularity of YouTube and its buying for $ 1.65 billion in the U.S. the boom of online video began and along with it - online video advertising. Now in the world there are thousands of professional and dilettant video hosting.
Before the financial crisis, analysts forecasted the growth of the U.S. market of online video ads to $ 3.8 billion by 2013. Now taking into account the new conditions the market will certainly be smaller, but in any case, it is able to outrun many other ad formats according to the paces of growth.
According to examination of eMarketer, nearly 67% of U.S. marketers in 2010 are going to focus their marketing budgets on the online video advertising. Among the respondents this kind of advertising is in half times more popular than ads on social networking sites, in twice sought-after of promotion through search engines, and in three times more popular than traditional banner.
How does it These days there are several types of using of video player on the site as an advertising carrier:
Advertising before videos (pre-roll);
Ads atop the video clips (teasers, overlay);
Ads in the window till the start of video;
Contextual advertising in video clips;
Ads in the window after the video.
The most commonly used formats are “Ads before videos” and “Advertising over the video.”
Ads prior to videos are started after the user presses the button
Efficiency Of Video Ads On The Internet.
Posted by SEO SERVICES in Video Production on December 4th, 2010
Due to omnipresence of online video advertising the marketers using online advertising have to overestimate their own strategies in order to answer the question: Do I need to shoot some videos or it is possible to use TV for placing on the Internet? What is the optimal duration of infomercial for translation on the network: 15 or 30 seconds? Will video commercials busily reproducible at the beginning harm to an advertised brand image? Is a contextual targeting really promising (targeting method, applied for demonstration of advertising only on those pages which thematic coincide with the thematic focus of ads)?
Until recently the markers have possessed too little information to verify theories about what really works and what does not in the online video advertising. Meanwhile, the expenses of video advertising on the Internet grow every day, and if this year they will reach presumably $ 775 million, according to the prediction of the agency eMarketer to 2011 they should reach $ 4.3 billion. The producers of goods and their advertising agencies improve their marketing approaches when concluding from the results of numerous investigations and lessons learned from their own experience.
Some of the findings are quite unexpected and conflict with conventional point of view. Namely: the efficiency ratio of disused (for broadcast in the network) TV commercials is traditionally low. Marketers have always believed that the fastidious Internet users may be only interested in a special, interesting online translation of ads. However, today there are proofs of high efficiency of location on the Web, including the promotional materials created for television broadcast. “The fact that the ads were made for other purposes or other media does not mean that it is unusable for placement in the web”, - said James Hering, headmaster of integrated marketing at TM Advertising, Irving, state Texas.
Over the past month, the specialists of agency Carat Fusion have placed online several 15-and 30-second television commercials from the last campaign Hyundai “Smart Thinking” (”reasonable approach”). According to the spokesmen of agency, the approach has led to the wished results. “A record quantity of visitors of the site of company Hyundai evidences that there is a need to change perceptions and attitude towards video advertising, broadcasting online,” - says Brian Metheny, head manager of advertising distribution service in the group of companies Carat. According to spokesmen of Carat, for the first four days of translating of TV advertising Hyundai videos on the web, the number of inquiries referred to advertising campaign “Smart Thinking” in the various search engines increased more than three times.
In some measure, these results could be due to the fact that the wandering web users are still intrigued by this form of transmission of ads, since it is still relatively new. Nevertheless, experts believe that over time the novelty factor wears off, and it will be much more difficult for advertisers to reach an equally positive response to video ads, placed online, whatever it was: originally filmed for the Internet or convert television.
Quite often we come across the situation when we want to present goods, products or services. While considering the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are interested in this, visit this internet videos site - here you can find all the info required. The Internet has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.
Perspectives Of Development Of Video Advertising.
Posted by SEO SERVICES in Video Production on December 4th, 2010
According to experts, online video advertising will be one of the most popular forms of ads in the near future. This is contributed by increasing the spread of broadband Internet access and cost lessening of tariffs. The main benefits of video advertising on the Internet are: effect of novelty, interactivity and high target-ability.
The respond in the online video advertising is higher than in traditional banner advertising. Just about 60% of users after viewing video advertising take any consumer actions.
There are several kinds of video advertising on the Internet:
In-Banner Video - demonstration of video in a banner ad of a standard format. It is the most widespread format of video advertising.
Pre-roll - demonstration of the advertising video before the main video content that the user intends to watch.
Post-roll - video demonstration after the main promotional video, which the user has watched. It is considered a more efficient format than the Pre-Roll, as it is less irritating for users. Response, as a rule, is in several times higher than at the Pre-roll format.
Video context - video demonstration in the context of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another variant of video context - demonstration of text and graphic blocks atop the video content. But this option is quite controversial, since can irritate the Internet users.
Video advertising can be displayed automatically after loading the page of the site or at any user’s action (hover or click).
Settings:
- Location Targeting;
- Limit of the frequency of demonstration advertising to a single user;
- Targeting by subjects (channels);
- In some systems it is available targets: on providers, on content pages.
This kind of advertising is so popular that profile institutions release their recommendations about the standardization of this kind of advertising functioning.
What extent is this kind of advertising more efficient than others, existing online to?
This kind of advertising is the most resemble to television ads and advertising in movie theaters. Video advertising - is a good tool for the formation of attitude toward the brand. Furthermore, video adsusually contact with the user for a longer time, provide a stronger emotional effect and are usually better remembered. Unlike TV ads, video ads are more accurate. For instance, you can count very precisely the quantity of users who watched a movie, or show the video only to users of a definite region.
What are the drawbacks of this kind of advertising? The main drawback of this kind of advertising - is that the user need to download a much larger volume of traffic than usual when showing banners.
What are the perspectives of growth of this segment in the near future? With the development of the Internet the bandwidth increases, that is why it becomes more and more users that are able to view the video ads. I consider this type of advertising has the most optimistic perspectives.
Quite often we face the situation when we want to present goods, products or services. While thinking of the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are want to try this, check out this internet videos site - here you can find all the info required. Online network has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.
Boom In The Internet Video Ads.
Posted by SEO SERVICES in Video Production on December 2nd, 2010
News sites are becoming much less like newspapers and much more - television. CNN.com and espn.com give off for the video the best place on the pages, often pushing users to view the ad before reading. Even the Wall Street Journal has emphasized in its player and two news releases live every day.
The main reason of such behavior, certainly, is money and ads. If in all other categories of ads the budgets are minified, video advertising is booming. News sites add more videos to keep up with rapidly growing demands of advertisers and make more profit.
Interest in the video reflects the changes in the perception of news by consumers. Big, whether it is presidential elections or the demise of Michael Jackson, significantly increase the number of video browsing, and every time some person from new comers becomes a regular visitor of the site.
“Every significant event makes the video more popular than ever before” - said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.
General Manager Mr. cnn.com K.C. Estenson commented the situation in more detail: “Now people use the Internet differently. Broadband access has become more widespread and more and more websites with video become available, so that people already expect that it will be video on the site.”
According to comScore, the websites of newspapers The New York Times, Gannett and Tribune reach a million hits of video streams monthly. In this case, news sites reply for a small share of the 25 billion video streams accounted by comScore monthly. According to records, in September in the category “news and information” it turned out 500 million video views. The biggest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).
But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to data from Interactive Advertising Bureau, in the first half of 2010 digital video has brought $ 477 million of revenue that is on 38% more than during the same period. Dominant in the market is search advertising with the number of $ 5 billion over the first half of 2010, but growth of this segment is relatively small.
Analysts expect that in future the trend of influx of money in the segment of video ads on the Internet will continue. Research firm eMarketer suggests an increase in the segment by 35% -45% every year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search advertising will not be bypassed by video, the projected number for 2014 for search advertising - $ 16 billion).
In its forecast for the following five years, eMarketer say that video advertising will become the “main channel” which will enlarge the costs of major advertisers.
Quite often we come across the situation when we need to present goods, products or services. While considering the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are want to try this, go to this internet videos site - there you can find all the info required. Online network has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.
Video Marketing Is A Profitable, And Easy Tool For Your Business.
Posted by SEO SERVICES in Video Production on December 1st, 2010
Video Marketing - is a new, easy, inexpensive and efficient tool that let you:
Enhance the flow of new clients to your business;
Reduce the expenses of their search, attraction and closing of the transaction;
Enlarge the quantity of repeat sales;
Reduce the advertising budget …
How?!
It is created many systems that will help you enhance your business profits with less time and money costs. It is an easy, inexpensive tool available to anyone with the help of which you will be able to attract free flow of visitors to your site and convert them into buyers.
You may learn to create educational video courses for your customers, workers and partners, with the help of which you can demonstrate how to use your product, rather than to explain using your hands. You can search such courses on the Internet and to find the one which will be clear to you.
If you look carefully, you’ll see that small and medium-sized businesses in different fields have been successfully promoting their products and services to the Internet with the help of video.
The reasons for the impetuous development of video marketing on the Internet are clear:
There is no better way to attract the attention of the user on the Internet than the video. Attention costs money. The more attention the consumer pays to your enterprise, the more money he would bring to it.
Not every holder of small business can afford to purchase ads on television or on radio. To select advertisement in the newspaper or in a popular niche journal among competitors, it is necessary to invest a lot of resources, both monetary and creative.
TV and radio advertising encompasses too broad audience. It is reckoned for consumer products and for strengthening of the company’s brand.
On the Internet you can send your marketing message only to those people that you need which fit the profile of your target audience and who are interested in obtaining information from you.
You can evaluate the effectiveness of your action with mathematical accuracy. This let optimize an advertising campaign on the wing, timely considering the reaction of the market, correct your actions and, consequently, to save budget.
To distribute videos is cheap.
With the development of technologies to create and spread video on the Internet is becoming easier and cheaper. Efficiency of the use of video in direct-marketing, email mailings increases the respond in many times compared to the textual materials. After all, it is no secret that people perceive information through the 5 channels of perception (hearing, seeing, feelings, smell, taste), and video, as opposed to text, impacts immediately on two main ones - the auditory and visual.
Thanks to it you can report your marketing message to the end-user not only using words but using the body, eyes, smile, filling the intercourse with your audience with human warmth and emotions.
People buy goods based on emotions at the people and firms they like and whom they trust. And, if you are not able to communicate personally with your client, what could be better than the video appeal via the Internet when selling and consulting? Using video let you refer “individually” simultaneously to thousands of people!
Often we face the situation when we would like to present goods, products or services. While thinking of the best way to do that, I would recommend using internet videos. Video presentations have proved their effectiveness already. Thus, if you are want to try this, visit this internet videos site - there you can find all the info required. The Internet has already become a huge advertisement market helping to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.
Corporate Video, Like A Play, Like A Tapestry
Posted by SEO SERVICES in Video Production on November 2nd, 2010
Did you every think of yourself as a playwright or weaver? If you are a businessman who has decided to undertake writing the storyline for your corporate video, you will find you have undertaken a bit of both challenges. In this article, we will look at the task of weaving the fabric of your corporate video
The video that journalist videographer Alan Howarth created for the Arnold school, is an example of how videographers weave a fabric in the creation of the video’s story line. The Arnold video can be found at: http://www.alan-howarth.com/corporate-video-production.html
Once you have decided upon the content you will be presenting to your viewers, and have decided how you will order the presentation of the concepts contained in your content, you must determine how you will present each of your concepts.
Corporate videos, especially those of the more journalistic or reporting style, are made up of comments, narration by members of the company, (from the bottom to the top), testimonials about the company, and scenes of the company or school. It is useful to think of these different elements as a number of characters you will arranging into a play. As with a play, most characters appear intermittently throughout the production and only a few appear only once. As the play unfolds you learn more about each character as he plays his role in the unfolding drama.
This type of structure can be likened to a tapestry. Each character or type of action is like a vertical strand or warp, that runs from the beginning of the video to the end. Horizontal strands, or the weft, represent different themes that are being presented in a each segment of the video. The meeting of the strands represents the potential appearance of the character or action in a given topical segment of a video. Unlike a tapestry, the scriptwriter has the option to choose which characters and actions he will use to support the given content or concepts presented in each section of the video.
The actors and speakers who appear in the Arnold video include the Headmaster, a teaching instructor, an alumnus who subsequently sent his child to Arnold, three graduates of Arnold, the head of the 6th form and additional teachers and children who appear in various parts of the video. The progression of themes in the video include Arnold’s care for the children and their development, Arnold’s pastoral care of children, Arnold’s efforts to help children meet eventual career challenges, Arnold’s academic training, Arnold’s support of students in extracurricular activities, Arnold’s college prep, Arnold’s family atmosphere including the importance of the parent’s investment in their child’s future.
As each topic appears in the story line presentation, the videographer splices in appearances from character who can appropriately contribute to the presentation of that topic. Not every character appears in every segment, and some characters appear only once, and the headmaster appears in many. Altogether, the structure provides unity, cohesiveness and texture to the video.
When using this approach to video story line creation, be sure to do the following: before starting to write, determine the content you wish to pass on to viewers and break it down into a number of concepts, consider the psychology of your target audience and order the presentation of your themes in a way that is most likely to appeal to the target audience, look over your characters, and subject matter and determine which characters and which subject matter will effectively help to present each concept as it comes along in the story line.
Don’t forget, you needn’t include every character in every segment. By varying the appearance of characters you will add interesting texture to the video.
Good-luck on your production.
Sincerity And Honesty In A Corporate Video
Posted by SEO SERVICES in Video Production on November 1st, 2010
John Horwarth is a journalist turned corporate video producer who firmly believes in producing documentary style corporate videos. He makes the following points on his web site:
1) tell your story - communicate - don’t waste viewer’s time showing silly, flashy effects and dancing pixels.
2) content is king - anything else is there to make up for a lack of content
3) if the weird stuff starts creeping in it’s usually because the content starts to weaken
4) editing is the ‘punctuation’ of your film, it should be unobtrusive
5) Corporate video is all about the audience, the viewer,
6) It’s not about the director being clever, it’s not about the editor being clever
An example of his style is seen in his documentary corporate video of the Heywood School, found on his website at: http://www.alan-howarth.com/corporate-video-documentary-style.html
The Heywood school is an academy for “disengaged learners,” children age 14-16 who have dropped out of school and have no goals in life. The program lasts for three weeks and teachers seek to instill qualities such as team work and motivation, which will help these young people when they return to school and continue on with their life. The academy relies on funding from the community, and they worked with John Horwarth to make a corporate video that would help them get the support they required.
The Heywood School Video, like other Horwarth projects is made in a journalistic documentary style. There are no special effects, no motivational background music, no special slicing to create collage effects, split screen or fancy video transitions.
There are three essential components of the video, the on screen and off screen voice of the Associate Director, Rachael Hanson, describing the purpose of the academy, intermittent scenes of the boys playing and engaged in various activities and individual testimonials from or interviews with boys in the academy.
No one can deny that the video is successful in imparting to viewers what the Heywood School is and what it does. Through talks with the boys in the program combined with the running commentary of the Associate Director, viewers get a clear picture of how the academy works, how it helps the boys and how it motivates them to return to school.
It is edifying to watch this video in conjunction with the testimonial of the head of the school posted next to it. After first watching the video, I was a bit disappointed. When making documentaries, one is a bit dependent on the vocal abilities and photogenicity of the subjects being interviewed. While the Associate Director of the school had good screen presence, some of the boys were shy and had thick Cockney accents, which when placed against the background noises were hard to hear. Secondly, when comparing this video to other corporate videos like it that have background music, I had to admit that the level of emotional catharsis created by this video was less than the others. Scenes of boys like these working out spliced together with appropriate background music can be very effective in rousing the emotions of the viewer.
So after concluding that the video only somewhat roused my feelings, I was curious to know how successful it had been at fundraising. Surprisingly, the director of the academy said that the video had won a lot of support for the program and a lot of people had bought into it.
I concluded from this testimonial that on screen sincerity can win a lot of support for a corporation or program. I also observed that, whether necessary or not, there appears to be a dichotomy in corporate videos between the focus on sincerity and the focus on the creation of special emotional arousing special effects. Both sincerity and emotional arousing scenes would be expected to increase viewer support for a corporation. However, Mr. Horwarth firmly believes that sincerity comes first. Certainly, as this video shows, sincerity can be very effective. However, whether or not adding a little music into the video and working on improving the acoustics would have helped or hurt the effectiveness of the effort is impossible to say.
Tips From Alan Howarth About Making A Corporate Video That Reaches The Public
Posted by SEO SERVICES in Video Production on October 31st, 2010
There are many styles of corporate video, many approaches to making a good corporate video, and many tenants of video production that can lead to production of a good corporate video. One interesting approach is presented by Alan Howarth on his website www.alan-howarth.com .
Alan is a video producer with 25 years experience in journalism and broadcast production. His basic tenant is that if your video looks like a corporate video than it has failed. Alan is alluding to the traditional style of corporate video which is meant to overwhelm the viewer with its grand production style Alan’s approach, on the other hand, one that is increasingly in favor in the corporate video world, is to create corporate videos that look and feel like news reports and that engage the public.
One of Alan’s basic points, spelled out on his website, is that corporate videos should be made, first and foremost to communicate simply and effectively with the public, and not to self indulge corporate leaders, with a chance to see themselves on screen. Therefore, Alan finds that presentations containing public testimonials from satisfied clients, and words from the corporate workers, reach the public much more effectively than videos featuring a presentation by the company CEO.
Alan’s approach is not static but creative, and he is always looking for new ways to reach the public. In one shot for example, made for a perfume company, he went out to retail stores where the product is sold and talked with customers who were shopping for perfume. Live footage shot in retail department stores is believable, and engaging to the public. It allows viewers to see the product through the eyes of consumers like themselves and thus becomes more believable and less pompous.
In another shot for the same production, Alan interviewed people on the street in a retail shopping district. Alan was looking at the product through the eyes of a typical shopper, a character that will be most believable to the public.
Alan’s approach to corporate video production goes a long way towards replacing mere pompous fanfare with solid content about the product being presented In my own experience reviewing corporate videos, I have found that one needn’t, however, be so absolute in pursuit of content. Sometimes, for example, the boss of the company is the most engaging and photogenic member of the business. In that case, I believe he should be featured in the company corporate video. In another company, the office secretary might be the most photogenic and communicative member of the concern. Some videos do well with a professional moderator.
In any case, whatever means is used to communicate to the audience, the main point Alan is making is that the video should communicate to the public and not at them or down to them.
Effective Use Of News Style Corporate Video
Posted by SEO SERVICES in Video Production on October 30th, 2010
Use of a news reporting style in corporate video has been more and more popular in recent years. Video producers taking this approach, seek to strike a balance between the objective news style and the need to present positive information about the corporation. Unlike a news report, the news style corporate video is everything positive and nothing negative. Videographers try to temper the one sided approach by adding in more news like elements. And who can do that better than a former journalist with years of broadcast experience.
On his web site, Alan Horwath, a videographer with years of experience in journalism tells visitors that he seeks to make corporate videos, which do not look like typical corporate videos. He likes using the journalistic approach to corporate video, and he is always seeking new innovative ways to let a reporting style video temper the otherwise blatantly obvious one sided reporting seen in most corporate videos.
An example of Mr. Horwath’s style is a video he made for racing car driver Adam Smith, and which he has subsequently posted on his web site. Adam Smith was a young driver in England with great promise. His supporters wanted to set up a corporation to generate enough money for him to race solidly for a couple of years and hopefully make it into the big time. Investments would be paid off as money began rolling in from racing awards and endorsements.
Mr Howarth made the video. It was a typical corporate in that Adam was the center of attention. His accomplishments, his racing successes and skills and his potential were featured. At the same time, the footage was made to look like racing car television coverage footage. There was objective filming of the races. The footage covered moments when Adam was making his move ahead of other cars, however, the narrating style was identical to typical sports car racing narration.
Interspersed with scenes of the races, there was clips of interviews with fellow drivers and supporters. The interviews were like corporate endorsements in that they featured Adam’s positive qualities and there was no effort to look at any negative features. On the other hand, some of the footage appeared to be spontaneous live news coverage as well, such as when he was interviewed just after a race he had won.
Like any corporate video, this one had a purpose for creation, and the purpose emerged towards the video’s close. It came out that Adm’s supporters were trying to set up a corporation to provide funding for him, until he obtained enough stature to bring in money from earnings and endorsements. But even this material was presented spontaneously in the style of sponnataneous interviews with Adams supporters and colleagues.
The video of Adam Smith can be seen at http://www.alan-howarth.com/corporate-video-content.html . On the whole The video represents a solid example of this video genre,
Masonic Symbolism Found In Many Corporate Logos
Posted by SEO SERVICES in Video Production on October 26th, 2010
Many corporate videos begin and end with the corporate logo. Most businesses have a logo, and yet how many people realize the depth of thought that frequently goes into the creation of a corporate logo.
In general, the world of the business and the world of religion and spirituality are two separate entitities, but in one area they do merge. A researcher has found that the symbolism and shapes found in corporate logos frequently devolve from deep symbols, which are found and described in the Masonic tradition.
In the video The Freeman Perspective found at _http://www.youtube.com/watch?v=-LesRmd4v60, the narrator points out that many of the great men in American society are or were Masons. For example, according to some studies, 50% of American Presidents were either members of the Masons or affiliated in some way with the Masonic order. Likewise, many of the founders of America’s great corporations also are or were members of the Masonic order, Many other famous Americans such as Arnold Palmer, Jay Edgar Hoover, Burl Ives, Gene Audrey, John Glenn and more wer 33 rd degree Masons.
Since much of Masonic study is known to concern itself with knowledge of important symbols, it should come as no surprise that many these great leaders of American enterprises have choosen to blend symbols they studied in Masonic teachings into their corporate logo.
An example of a Masonic symbol found in many corporate logos is the oblong square. According to the Freeman’s perspective, the oblong square harkens back to an ancient practice found in Egypt in which visitors to the court would stand with their heels touching and their feet pointing outwards, much like the first position in ballet. According to the Freeman’s Perspective, this stance is one of the historical origins of the oblong square symbol, which also relates to the stance of Masons in the first three degrees of their study.
According to the Freeman’s perspective, the oblong square symbol is found in the logo of the Bank of America, which actually shows the foot positions of the first three Masonic degrees. The same oblong square is found in the Dell logo and a winged oblong square symbol is found in the Sprint logo. Additional oblong squares are found in Sam’s club and in the Enron symbol.
While all of this might seem like mere coincidence, it becomes more understandable when we remember that the leaders of many of these giant corporations have studied these symbols in their secret Masonic initiations.
Finding this association between corporate logos and Masonic symbolism teaches us something about the meaning of a corporate logo. A corporate logo is more than a mere attractive or dazzling geometric design. The logo is meant to portray or symbolize some essential essence of the corporation. Or else, perhaps, the symbol is recognition of a deeper reality to which the corporate leaders are devoted. In addition, one can speculate that in keeping with the belief of the Masons, proper use of these symbols may actually bring into realty the power represented by the symbol. So for example, inclusion of an oblong symbol in the corporate logo is a recognition that the corporation as a whole or corporate body stands, at all times, before a higher power. Such a visual recognition is a powerful call for the corporation to employ principles of honesty and ethics in their business, which can bring them success over the years.
