Nowadays the development of World Wide Web goes very quickly. This is evidenced by a huge number of different sites, services, social networks and search engines. Each theme contains tens of thousands of different sites and portals. It confirms the fact that market competition is quite high and that any webmaster wants to get more visitors and, consequently, more profit. Do not forget that the promotion of web sites is an art, which is not so easy to capture, you need a lot of practice and experimenting. There are many methods and technologies to attract visitors. It may be off-line advertising, i.e. advertising outside the network and contextual advertising, and advertising on other sites. Considering these methods can come to the conclusion that all they need monthly or quarterly investment. But you can do much easier.

Now many people even far from the promotion of sites know that traffic from search engines can be got virtually for free. Equally interesting fact only proves that you need to promote your service in them. Advertising requires large investments, but they may be reduced by making a competent site optimization.

Optimizing the code, you can forget about this procedure for some time, because the algorithms are changed infrequently. However, having made all necessary actions, you should not relax; you need to build referential mass of your site, to buy links on authoritative resources and so on. There are, of course, monthly expenses , but they are paid back quickly, in contrast, for example, to contextual advertising, because when your money will run out of the balance, the flow of visitors will decrease sharply, eventually you will be a loser. Number of links can be extended not only through purchase but also a natural way, because there are always people who will like your site and they will host the link to you. Has your site been successful? If yes, then you need to reduce financial investments or reduce them to zero, but after some time spending would be, of course, because there are competitors with which you have to fight. As a result, we can say that the creation of the site - is just the first stage, which may be useless in the absence of visitors.

The birth of a global web has given us great grounds for building advertising. Every time when we enter the Internet, we are confronted with a large number of proposals of any goods and services. Advertising on the Internet become so popular because in our information century the huge mass of people prefer spending time on the World Wide Web than watching television or reading newspapers.

Currently the global network becomes ubiquitous engine of advertising, and it would be foolish not to take in advantage of such a chance.

Today the Internet network has become very popular. As now it is both a place of entertainment and making money, website building turned into full-fledged business. But it is not enough to have a website, it is necessary people know about it. And here free classified posting might help. One also should know that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are welcomed to visit this free classified listings site - lots of info about free and paid advertisements.

In any way, we should take advantage of the Internet technologies to find what we require for the best price on the market. For example if there is required info on free classified sites for ad posting, it would be good to search Google and other search engines, visit social networks and review topics which are respective to yours, participate in the discussions on the niche forums.

And also we would recommend you to sign up for the RSS on this blog since we will do everything possible to keep updating this blog with new publications about relevant issues.

I will try to give you tips on how to make your advertising more effective. Let’s start with the selection of the audience. The more you will understand your audience, the better you will be able to pick up offers and promotional messages to the needs and behavior of your potential buyers. It is desirable, of course, that you will collect information about users, such as sex and year of birth. This basic information will help you understand better who is your audience, as well as the time when they listen to or watch.

Creating a detailed database will help in developing of the advertising campaign that will focus on clearly defined specific audience.

Another important factor in the effectiveness of advertising is the use of feedback. If you respond to every letter, your reputation among the customers will grow. Point out in each of your reply your respect to the client and in any case thank him for access to your online content. Your advertisers will appreciate it - and understand that people are listening or watching you. In addition, make sure that your advertisers provide the opportunity to use the services online. A study among 600 brand managers showed that two-thirds of all purchases are made spontaneously, so make sure that your sponsors take advantage of online trading.

To dispose properly the benefits of rapid growth of online space and sell your content effectively, you need to find the right partner who can develop effective advertising solutions for your company. The company will not be able to implement successfully an advertising strategy without proper infrastructure. Effective traffic and management of advertising campaign, as well as an important database for you and your advertisers - are the key elements in the success of your advertising strategy.

Terms of effective online advertising:

1. The idea should be clear from the first time.
2. Information should be compact in form and content.
3. Slogan must be short (preferably about four words).
4. Use no more than three frames. It is better to focus on two ones.
5. Site name or company should be listed on promotional material. No need to specify contact numbers and e-mail - it will take a space, but the semantic load is very conditional. It is much easier for the user to remember “keyword”, which he can enter in search engine.
6. The explanatory texts or additional details will only complicate the perception and alienate user from your advertising material.
7. Letters should be read. Small prints should not be in promotional materials.
8. Check “watchable” of promotional material on the printout. It is old-fashioned, but effective.
9. Colors are chosen according to season (oddly enough, but users perceive different colors in different ways depending on the season), content areas / sites, on which it will be an advertising campaign, and in accordance with corporate standards of advertiser.
10. Promotional material should be clickable.

These days the Internet network is very popular. As now it is both a place of entertainment and making money, website building changed into full-fledged business. But it is not enough to own a website, it is necessary people be aware of it. And here free classified listings might assist. One also should be aware of that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are invited to go to this free classified posting site - lots of info about free and paid ads.

In any case, we must use the Internet technologies to find what we need at the best terms which are available on the market. For instance if there is required info on free classified sites for ad posting, it would be good to search Google and other search engines, visit various social networks and look through topics which are related to yours, join the discussions on the niche forums.

And also we would advise you to sign up for the RSS on this blog as we will do the best to keep updating this blog with new publications about related issues.

Entrepreneurs open companies, agencies, small shops, beauty salons and fitness centers, but how to compete with the monsters of business, occupied the most advantageous positions?

It can be made by quality of service, lower cost of services and a wide assortment of goods. But if you want people to learn about all the advantages that offer newcomers of business, you need to tell them about it. How? With the help of outdoor advertising - signs, light boxes, pillars, etc. You do not have to think that it is expensive and useless, it is not true; of course, stretching to half a building of young company will be expensive, but pretty signs, for example, can be ordered quite cheaply, and the talent, imagination and skill of the designer of the sign will help to attract a large number of customers.

So, go to an advertising agency - it is time to study the range of the most popular outdoor advertising.

1. Signs. The concept is very vague, but not any signs will fit to attract the customer, but only those which are three-dimensional construction with internal illumination. Such a beauty cannot fail to attract attention. Forget about signs without illumination, there are millions of them in big cities, residents of the city do not pay any attention on them.

2. Light boxes. Light boxes - are a three-dimensional construction with internal illumination.

Light boxes are available of the most diverse forms, the most popular is rectangular. Frame made of aluminum, steel or plastic - is the base of the box. Neon or fluorescent lamps are the internal illumination. A banner ad is on the front panel of the box. Light boxes - are very accessible and most informative. Due to the illumination the light boxes are visible around the clock.

3. The pillars. It is very effective form of advertising, especially if it is put in the middle of the sidewalk, where thousands of potential customers walk for a day, or at the exit of the subway. The pillars are simply necessary for the firms, shops, fitness centers and other places of services, which are located in the side of the road, for example, around the corner. It is necessarily to specify the address on the pillar, so people will know how to find the organization.

4. Tablets. It is an excellent and effective advertising. We face with signs every day. Beautiful tablets with useful information are memorized instantly. The tablets are manufactured of different sizes of plastic, polystyrene, acrylic, satin, copper, aluminum and other materials. The image on the labels is applied by means of applications, engraving, printing, stamping. Signs inform the potential customers about the existence of the organization, but also about the time of its work.

You cannot cope without outdoor advertising if you want to succeed in a big city. Of course, advertising in newspapers and magazines will result too, but it would not be sufficient for a newcomer to the market, but the signs, light boxes, pillars and tablets, located on a busy street, will bring a lot of new clients.

Nowadays the Web network has become extremely popular. As now it is both a place of entertainment and making money, website making turned into full-fledged business. But it is not enough to have a site, it is needed people know about it. And here free classified listings could assist. One also should be aware of that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are welcomed to check out this free classified posting site - lots of information about free of charge and paid advertisements.

In any way, we should use the Internet technologies to find what we require at the best terms which are available on the market. For instance if there is required info on free classified sites for ad posting, it would be smart to search Google and other search engines, check out various social networks and review topics which are respective to yours, participate in the online discussions on the niche forums.

And also we would recommend you to sign up for the RSS on this blog since we will do the best to keep updating this blog with new publications about respective issues.

Any advertising works. But it is important to understand: what, whom and how it is necessary to advertise.

What do you think at first, when you think that you need to attract more new customers to your travel agency?

The frequent answer will be: you need give more advertising. Very often this is complemented by the idea, where to give advertisement; maybe we have missed some method that could lead more customers.

And, as practice shows, in this case the result is completely opposite. What is the problem, and the most important - how to solve it? You will find the answer in these notes.

We start with the most main mistake, which do all companies without exception. And in order to certify you in it, I want you now to take a pen and paper and describe your client. Once you do it, find in this description the following five values:

Sex of the client (male or female). Who usually buys often? Who is the person in the family making the decision to purchase?

What work of your client (the specialty, his experience, etc.), what level does he occupy in the hierarchy of the company (the owner, a hired CEO, senior executive, line manager, the final member, etc.), what level of income has your client?

Why does he buy tourist product? What is his goal when he wants to buy a travel product? What motivates and generates his purposes?

What are his requirements to the product and the company that it offers? What influences on his refusal to buy in this travel agency?

What is the time of making decision to buy?

So, now check the task:

How many responses from the five questions did you find in your made description?

Many people say about their client, their target audience and then ask how to reach him. The answer is simple. If you know and understand your customer, it will not be difficult for you to choose the most effective methods to reach him.

According to statistics, men buy better than women in 6 times and this figure is almost unchanged for many market segments. But it is important - is that different factors influence on the decision of purchase of different sexes. Men often buy here and now, if this product solves their need. Women are also prone to spontaneous emotional purchases and can buy smaller shoes, dress that does not suit, a bag without the need, if it was a discount of 80%. Thus, all advertising should be focused on the needs of your core audience.

It is also important to understand who decides to purchase. You attract with advertising those who are being influenced easily, and more you have to focus your efforts on their heating and the impact on the party that decides.

If you know and understand the social status of your client, you can create the proposal for him, which he buys with high probability. That is, you expand the sales process in the opposite direction, when the client begins to come to you. The level of affluence allows approaching correctly to pricing. Too many sales are broken down because you propose wrong product or the wrong price for the client.

Nowadays the Internet network is very popular. As now it is both a spot of entertainment and making money, website building changed into full-fledged business. But it is not enough to own a site, it is needed people be aware of it. And here free classified posting could assist. One also should know that not only are paid ads accessible for use but free ones as well. Those who are searching for both ways of advertising, are invited to go to this free classified posting site - much info about free of charge and paid advertisements.

In any way, we should take advantage of the online technologies to find what we want for the best price on the market. For example if there is needed info on free classified sites for ad posting, it would be good to search Google and other search engines, check out various social networks and look through topics which are related to yours, participate in the online discussions on the niche forums.

P.S. And also we would advise you to sign up for the RSS on this blog as we will do everything possible to keep this blog tuned up to the day with new publications about respective issues.

New types of promotion come actively into our lives. It is just really necessary - it is not a secret that you will not sell a lot of with the help of billboards, a lot of models in the field of promotion move to the global network Internet. Internet advertising - is the main of the most famous types of promotion in our time. It is used only by truly “advanced” customers; you will be able to assess the savings without any problems from the very first day. For example, the announcement in a thematic journal of not popular organization will cost about a thousand U.S. dollars. The size of this annotation - is about 7 cm on the diagonal, it can be excluded in the bottom of the page, among the similar ones.

So, it is usual ineffective investment of money of the company. What kind of available options tech pros specializing in promotion and advertising look for? On the one hand, online advertising - is the choice for definitely thinking and besides modern customers, which are able to forget about the presence of the usual types of promotion and use something positive. Because it is well-known that the value of promotion and advertising on the World Wide Web is much smaller than the actual cash value of advertising in paper publications or on television. Nowadays people use Internet more often than read newspapers and magazines.

Modern researches in the field of advertising demonstrate the outflow of large advertisers from television towards the Internet.
Concurrently, the volumes of sold contextual advertising on the major online sites have increased.

What way to choose to inform potential consumers of your products and services? It is clear that the Internet offers tremendous opportunities for promotion the company’s products.

Now many large and start-up companies acquire its own website. Many Internet companies offer to develop a site, it will not be difficult to create your representation in the World Wide Web. It is much harder to say about the new site to potential visitors.
Advertising in the global network will be quite yet known precisely because of these pairs of parameters - the best ratio quality - price. Actually for $ 1000 you will be able to realize a small online website-business card of the organization, to place it in a web, and book promotion in search engines for the guaranteed demanded flow of targeted customers to your own website. Of course, the monthly monetary value of this promotion clearly will be on a one-time items less than your non-recurrent placement of advertisement in a magazine or newspaper - respectively, with significant cash savings, you can find a much larger number of target customers on the web site directly which, of course, will get your product today!

Remember one important phrase, which is a cruise to date - in the case, if your business does not exist in the global network, therefore, you have no business!

These days the Web network has become very popular. As now it is both a place of entertainment and making money, website building changed into full-fledged business. But it is not enough to have a site, it is needed people know about it. And here free classified posting might help. One also should know that not only are paid ads accessible for use but free ones as well. Those who are searching for both ways of advertising, are invited to go to this free classified listings site - lots of information about free of charge and paid advertisements.

In any case, we should avail ourselves of the web technologies to find what we need at the best terms which are available on the market. For instance if there is needed info on free classified ad listings, it would be good to search Google and other search engines, visit social networks and review topics which are relevant to yours, join the discussions on the niche forums.

And also we would advise you to subscribe to the RSS on this blog since we will do everything possible to keep this blog tuned up to the day with new publications about respective issues.

Preparation of the campaign of contextual advertising consists of standard steps: to investigate the keywords, to determine the price per click, to write advertising texts, create the landing page. You also have to be engaged in usability and tracking (it’s a way to track sales, actions or clicks on your link). In this article we will talk about strategies for compiling the original list of keywords.

Words, words, words!

Any restaurateur will confirm that the location of the restaurant - is one of the most important factors of successful business. The more passers near the restaurant, the more potential customers. Similarly, the success of marketing campaigns in the field of contextual advertising is largely determined by a good set of keywords. After all, they determine the quality of traffic and the number of visitors to your site.

Just say “no” to the keywords from the client.

Often at the first meeting with a client you get a ready list of keywords for which you must raise the rankings. As a rule, it is begun explanations that some keyword is necessary because only it can draw attention to the business. Clients are assured that have already seen how this keyword worked for competitors, and do not want to spend the marketing budget for anything else. Despite the persistence of the customer, you must refuse him politely. Why? The fact is that, taking a ready list of keywords, you limit yourself in advance in the search of phrases that can work to promote the client’s business.

Look for keywords in the business model.

At the beginning you have to speak detail with the client about his products and services. Once you have complete information about the customer’s business, start making a list of keywords. When you’re done, compare it with the client. In most cases, your list will be much wider. Companies usually advertise only products, forgetting about the services.

Standard questions before beginning the campaign for contextual advertising:

What are the main products that you sell?
What basic services do you offer?
What distinguishes your production from competitors’ products?
Which industries do you work now?
Which sectors would you like to work in the future?
What marketing materials do you use to promote products and services?
How do customers usually find out about your business?
What words will take advantage of the consumer?

Morphology of keywords.

Use the same keyword in the singular and plural. Also include in the list cognate words.

When the place is important.

If the location is important for the company of your client, then it is worth to use a geographical name in key phrases. For example, “the Sydney surfboards “,” Australian surf boards, “etc. Such phrases are most often fallen into the category of” middle ground “: they can be quite cheap in the market of content, but it will not give up in terms of conversion.

Software to help.

Once your list will grow up to 50 words, you can enjoy all the comforts of software generators of keywords.

Conclusion.

You should treat carefully and responsibly to the compiling of the initial list of keywords for contextual advertising. This is an important step towards the success of the campaign on contextual advertising, so do not rush. Talk to colleagues and friends, what words come to their minds when they see products and services of your customer.

Currently the Web network has become extremely popular. As now it is both a place of entertainment and earning money, website making turned into full-fledged business. But it is not enough to own a website, it is needed people know about it. And here free classified listings might help. One also should be aware of that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are welcomed to visit this free classified posting site - much info about free and paid advertisements.

In any case, we must avail ourselves of the web technologies to find what we require for the best price on the market. For example if there is required info on free classified ads posting, it would be smart to search Google and other search engines, check out social networks and look through topics which are respective to yours, participate in the discussions on the niche forums.

And also we would advise you to subscribe to the RSS feed on this blog since we will do everything possible to keep updating this blog with new publications about related issues.

Consider the questions that will help to select the site for placement the advertising. Ask yourself these questions before approving your campaign.

1. What attendance of an advertising platform? The high attendance confirmed by external statistics is a common feature of Internet resource. However it should be noted that the most major portals with a few thousand people a day, which amount is tens or even hundreds of thousands of pages, have a large attendance.

Calculation of the Enterprise is made be counters that are placed on all pages of the portal. That is counter “collect” traffic from all of its pages.

At the same time your banner or advertisement will be placed not on all pages, but only on some of them. Thus, overall sometimes a huge attendance, which owners of the portal see you, does not guarantee the effectiveness of advertising on this portal.

2. On what pages will advertisement be displayed? Typically owners of Internet resources offer to advertise on the main page or in individual sections of the site (that is, on some inside pages), rarely - on all pages.

Main page, as a rule, is the most visited. It often happens that is the main page plus a dozen or two others give 80 percent or more of the entire attendance of Multi-Portal.

Placement in separate sections is chosen because: a) here is lower prices, b) the subject of section corresponds to the subject of the ads.

If you plan to place a banner at the sectoral share, it will be interesting the posting of a banner on all its pages. In this case it can be achieved the greatest number of shows a banner and, accordingly, going the target site.

3. How many times will ads be shown? Instead of attendance of advertising site it is better to ask how many times your banner will be displayed during the selected period of time.

Visual banner will affect the audience by its shows. But for text ads, it is used more often such a figure as the number of transitions with this ad on the advertiser’s site.

Cost per thousand shows or per shift - is the second model of transactions between the advertiser and the owner of an advertising site (the first - time payment when the money is collected for a certain period of time).

4. Where will ads be posted on the page of the site? It is better when a banner or an ad is placed in that part of the site, which is immediately visible on the computer screen and its viewing does not need to rotate the screen. However, if a text ad (banner) is placed in the newsletter block or next to an article and its subject matter is relevant to the theme of the article; such advertising could be even more effective.

Currently the Web network has become very popular. As now it is both a place of entertainment and earning money, website building changed into full-fledged business. But it is not enough to have a site, it is needed people be aware of it. And here free classified listings could assist. One also should know that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are invited to check out this free classified posting site - much information about free of charge and paid advertisements.

In any way, we should take advantage of the web technologies to find what we need for the best price on the market. For instance if there is required info on free classified ads posting, it would be good to search Google and other search engines, visit social networks and look through topics which are related to yours, join the online discussions on the niche forums.

And also we would advise you to sign up for the RSS feed on this blog because we will do everything possible to keep this blog tuned up to the day with new publications about related issues.

Contextual advertising involves a placement of advertisements on topics similar to the themes of the site - an advertising platform. The mechanism is very simple and transparent: on your site image, text or teaser ad units are placed, and a visitor clicking on the link goes to an advertiser’s page, and you get your honestly earned money. It is beneficial for all: for advertisers and webmasters.

This type of advertising is very effective in the first place because the audience of the advertising site is already looking such ads. Robots of the broker of contextual advertising select the ads according to maximum similarity to the subject of site area. Because of its high efficiency the advertising budgets of these companies are large enough and you can earn decent money on contextual advertising. Monsters of context such as Google Adsense, Yandex direct, Begun dispose of huge budgets and it is favorably to work with them, but there are some downsides.

Very high dimensions of minimum payments and check your site after the order of payment makes work with these brokers difficult. Agree that to earn your $ 150-200 a couple of months, and ordering payment to find out that it was dismissed because of violations of the rules of a particular item is very annoying. Smaller advertising brokers reduce the level of minimum payments or pay charges automatically not depending on its size. You should pay more attention to work with them.

From the tried and trusted brokers of the advertising market can be identified such as the so LiveClix, WMLink, WMZona, Links-WM. These brokers are guided to sites with attendance up to 1000 people a day that is the most approximate parameters for the beginner moneymaker. Many brokers offer contextual advertising to be placed on the pages of your site sailing or pop-up blocks of advertising. The advantages of this type of blocks are obvious enough - almost every visitor will click on banners. A major shortcoming of these modules is that they annoyed visitors very much. Besides the code of such banners will be regarded by search engines as malicious, so that you probably will not be able to get the high ratings.

Where to find referrals for participation in affiliate programs of contextual advertising? In addition to extracting the main profits from visitor’s clicks on an advertising link, you can also receive additional income from participation in affiliate programs to attract referrals. This kind of earnings can also be used if you do not have your own site. You can place your affiliate links or banners on forums and message boards. In addition there is non-obvious, but very effective method of attracting referrals. You are likely to notice on many sites ads or banners “here can be your advertising” or “advert on this place.” Try to find a feedback form with the owners of the site and write a letter describing your advertised contextual advertising system and your referral link. Maybe people just do not know about such as wages and instead to place profitable ad units, they place ads about deposit place for rent.

Today the Internet network is extremely popular. As now it is both a place of entertainment and earning money, website making turned into full-fledged business. But it is not enough to have a site, it is necessary people be aware of it. And here free classified posting could help. One also should know that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are invited to go to this free classified posting site - much information about free of charge and paid advertisements.

In any case, we must take advantage of the web technologies to find what we need for the best price on the market. For example if there is required info on free classified ad listings, it would be good to search Google and other search engines, check out various social networks and look through topics which are respective to yours, participate in the discussions on the niche forums.

P.S. And also we would advise you to sign up for the RSS on this blog since we will do everything possible to keep this blog tuned up to the day with new publications about relevant issues.

Advertising in books is one of the best ways to appeal to the target audience. When reading the book, at the same time the reader will be familiar with advertising of goods and services provided in the form of modules on separate pages. And when you consider the ability of readers interested in these products and services buying decisions, advertisement in the book can be very effective. It remains to put it correctly.

Today not only books for the general audience contain ads. Advertisements are often placed in books for narrow specialists.

The list of advertised contain a variety of products and services. Publication literature includes books and book series, being prepared for release. Publications on psychology, astrology, healthy life - all sorts of courses, trainings, seminars, and schools. The special editions - spare parts, computers, digital photos, etc.

Choose the book.

The book, like any commodity, is bought by the target audience. It allows advertiser to place advertisement in publications directed to potential consumers of his products and services. For example, advertising the driving school in the guide for rules of the road - is a very effective way to appeal to the target audience of those organizations that teach driving vehicles.

Considering the book as an advertising media, you should take into account the circulation, relevance, popularity and credibility of the author’s scheme of distribution, additional activities to promote the book market, offered by the publishers. All this influences the effectiveness of advertising in the book.

Advertising space.

Advertisement is usually placed in a special unit at the end of the book or on the back cover, rarely - inset in any part of the publication. In addition, using fly-leaf - turn between the book block and binding, which usually does not carry any information. There are possible any inclosures in the book: a cup holder, bookmark, CD-ROM with information content, the magnet on the fridge, return card, pocket calendar, a plastic card.

The organization, funded the publication, receives the prestigious status of the title sponsor, respectively - the exclusive right to publish advertisement. Standard advertising package of the title sponsor means the placing of a logo of the company and the words “published with the assistance of …” on the front cover and title page, as well as an ad (or module) on the back cover.

Advertising in a format that requires changing the design of binding (inserts, booklets, and brochures) is used very rarely.

Advantages of books as advertising media.

1. The high degree of influence of advertising on the reader interested in the subject of publication and capable of taking buying decisions.

2. The long duration of promotion. It corresponds to the period of distribution of books - from several months to several years.

3. Expansion of the target audience through new readers (according to statistics two-three people use one book).

4. The possibility of ordering the publications on specific topics.

Today the Internet network has become very popular. As now it is both a spot of entertainment and making money, website designing turned into full-fledged business. But it is not enough to have a site, it is needed people be aware of it. And here free classified posting might help. One also should be aware of that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are welcomed to go to this free classified posting site - lots of information about free and paid advertisements.

In any case, we should avail ourselves of the web technologies to find what we need at the best terms which are available on the market. For example if there is required info on free classified ad listings, it would be good to search Google and other search engines, check out social networks and review topics which are relevant to yours, participate in the discussions on the niche forums.

P.S. And also we would recommend you to subscribe to the RSS feed on this blog since we will do the best to keep updating this blog with new publications about related issues.