Posts Tagged internet marketing
Broaden Your Web Marketing Reach Using YouTube Promotions
Posted by SEO SERVICES in Marketing and Advertising on November 7th, 2011
An increasingly favored technique of extending your net advertising reach is by utilizing YouTube advertising. You will understand why video advertising is so popular as soon as you realize that creating plus uploading a video is so easy to carry out, plus videos are very popular now.
Digital camcorders are not as costly as they used to be, plus you can even get inexpensive digital cameras that come with video capability, which works perfectly fine. Even a whole lot of the latest mobile phones support video, or you are able utilize a cheap web cam coupled to your computer.
The process of uploading your video to the internet is very quick plus easy as soon as you’ve transferred it to your computer. It’s just a matter of going to YouTube.com or video.google.com and following the simple instructions.
If you’re utilizing YouTube, then follow these steps:
1. Log it to YouTube.com and if you need to, start a new account.
2. Look for the “Upload” button situated at the top right of the YouTube home page and click on that button.
3. Put in the title for your video, a brief description, some targeted keywords and select the category. Choose whether or not you need your video to be public or private plus don’t forget to choose your sharing options.
4. Now click on the “Upload A Video” button that is found at the bottom of the page.
5. Click the “Browse” button and choose the video on your hard drive which you want to use.
6. Now you’re ready to click on the “Upload Video” button. After your video has been uploaded successfully, a message will pop up that reads, “thanks, your upload is complete.”
That’s all there’s to it!
Producing a video is also much simpler these days. It’s as straightforward as turning your camera on, sitting in front of it and talking! Don’t worry about appearing professional; this casual technique is employed by numerous of the best net marketers. Simply be yourself.
Finding out what to discuss is also extremely simple to do. It is a matter of hopping over to YouTube.com or video.google.com to view what others are doing so that you can get a few concepts for your own videos.
Here are some tips to get your video YouTube promotional effort off to a great beginning:
1. Keep your videos SHORT plus Dynamic!
The advantage of using video is that it permits you to say in 3 or 4 minutes what it would take an article of several hundred words to explain. However, it’s important that you stay very targeted on what you are talking about if you need to keep your audience’s interest. Provide them some useful information plus above all keep it dynamic.
2. Do not beat around the bush: Use repetition to excellent effect.
Do not beat around the bush or go around in circles or keep repeating what you’ve just stated.
Keep control of your information. Notify your audience that you’ll tell them something significant later on to keep them watching, but don’t stretch out your presentation simply to keep them dangling. When it involves the web, individuals do not dangle - unless you hook them in quick, they disappear!
Save the repetitious phrases for your conclusion in the last 30-60 seconds of the video. Use the summary to repeat the crucial points clearly and concisely. Also, you want to repeat website plus e-mail addresses clearly at the end of your presentation.
3. Take advantage of the viral potential of video sharing.
The fantastic thing about using YouTube marketing to push your business on the Web is their viral advertising potential. Videos may be easily embedded into blogs, websites, and social networking sites. Links to videos may additionally be sent by e-mail or posted as syndicated net content on RSS feeds. If your video clip packs a punch, you can well find it spreading your message across the Internet like a virtual virus.
4. SEO your video!
Make sure you optimize your video for the search engines. Once you upload a video to video sharing sites, like YouTube.com, you can add some text info such as the title of your video, a short description of the video content, and some meta tags. Be sure to include several keywords in those fields to get your video registered on text-based search engines.
If possible, add your keywords in the URL for the video to help the video search engines discover it.
Much more can be said on the topic, but if you follow these 4 simple steps, you’ll be well on your path to changing into an professional “talking head” and viral video YouTube advertising success story.
Check out these links for more information on a Work From Home Opportunity and Online Promotion
If you want to make online money right away, then go straight here: Paid Surveys
Visit-x Affiliate-Partner And You Won’t Omit A Huge Piece Of Pie
Posted by SEO SERVICES in Internet and Data on October 31st, 2011
Before you really start working out on an affiliate program of your own, you need to comprehend all the advantages and cons of each step because you do not want your hard earned capital to go for waste. With the completion of this article, you will be able to make the best of all the options available while initiating your own affiliate program. You should visit Visit-x Affiliate-Partner as it is a good alternative
What do you understand by the term Affiliate Program?
If someone other than merchant and purchaser is coming forward to promote a product, it is termed as affiliate marketing. The merchants usually recruit affiliate marketers to promote their products or services. Try to Visit-x Affiliate-Partner. And every time when an affiliate marketer brings the consumer to the merchant’s sales page, he gets paid for that. The online merchants use tracking systems to find out the performance of each affiliate partner in order to pay them commission for their performance. So while affiliate markets promote your products, you can serve your customers and pay affiliates for their efforts. For assistance Visit-x Affiliate-Partner.
Why Is The Reason Behind Initiating an Affiliate Program?
If you are not employing any of the internet marketing tactics to sell product at online marketplaces, then you are missing a huge piece of pie. Good affiliate programs give you a huge scope to improve your sales. You can get lots of benefits if you Visit-x Affiliate-Partner. They can add their unequalled affiliate links on their web sites to help driving traffic on your sales page.
Have you heard of Amazon? I might sound crazy by asking such question. They might have finished as a conventional internet web mall, if they would not have employed affiliate programs to build a good customer base. Now Amazon is almost a legend in the field of online market places with the assistance of their affiliate program. You can get all you need if you Visit-x Affiliate-Partner.
Below are some of the benefits of employing any affiliate program:
1. Drive heavy web traffic - While promoting products, affiliate markets put their affiliate link on the banners on their web sites. This helps in building a good traffic on to the sales page of the merchant. Start your own affiliate program but first Visit-x Affiliate-Partner.
2. More number of incoming links - More are the number of affiliate marketers recruited by you, higher will be the incoming links to your sales page. Eventually website grows appreciably. You should Visit-x Affiliate-Partner.
3. Betterment of page rank - Soon your website goes into a recognizable list by search engines, which is a promising sign. It is crucial for your new affiliate business to visit Visit-x Affiliate-Partner, that you can create your own independent cash flow.
4. Increase in sales - There is simple ratio, higher are the web site visitors, more are the customers and this ultimately more profits. This way individuals can Visit-x Affiliate-Partner and get benefits from it.
5. Develop a brand of your own - Make sure that you have a quality product to sell. It is obvious that you would have a huge affiliate army to promote your products, you need to have a branded product.
A lot of people are now looking to sell products online as a way to change their life. Discover a proven system to do that.
If you still confused about the best affiliate programs, Visit-x Affiliate-Partner!
Top 5 Pixel Advertising Websites Online
Posted by SEO SERVICES in Marketing and Advertising on September 11th, 2011
Looking to increase your website traffic, get more customers and increase your search engine ranks? Well let me introduce myself, my name is David and I have been doing Internet Marketing for over 10 years, I own over 20 websites about internet marketing including product websites, informative/blog websites and many more. Today I will be introducing to you a new form of advertising called, “Pixel Advertising.” Pixel advertising is very affordable and can deliver your website great results. I have tried many different “Pixel Advertising” websites and below is a list of “Pixel Advertising” sites that I would recommend; these are the top 5 “Pixel Advertising” sites that I think are easy to use, are affordable and offer the most traffic to your site:
1. 1MillionSpots.com
1millionspots.com is personally my favorite Pixel Advertising site on the web, and seems to be generally the most popular among Pixel advertisers. 1millionspots.com gets roughly 5,000 unique visits per day and will definitely deliver you visitors. The best part about 1millionspots.com is that it only costs $20 to advertise for one year!
Check them out at http://www.1MillionSpots.com
Customer Service- support@1MillionSpots.com
Up Time- Minimum 10 years
Traffic Rank- 5 Stars
Customer Service-5 Stars
Usability-5 Stars
2. TiredMouse.com
Although Tired Mouse is a little hard to navigate, tiredmouse.com will get you visitors and does get traffic. It gets roughly half of the amount of visitors that 1millionspots gets on a per day basis and they charge a little more to advertise, but it certainly is not a bad option.
Check them out at http://www.tiredmouse.com
Customer Service- info@tiredmouse.com
Up Time- Minimum 5 years
Traffic Rank- 3 Stars
Customer Service-4 Stars
Usability-5 Stars
3. MillionPixelClick.com
Though MillionPixelClick has its minor issues like a moderately low amount of traffic, they do have an easy to navigate site that offers good usability. They do charge $25 compared to 1millionspots.com $20 charge and TiredMouses’s $40, so you might want to check it out for yourself to compare if it is worth the extra money.
Check them out at http://www.millionpixelclick.com
Customer Service- millionpixelclick@gmail.com
Up Time- Minimum 5 years
Traffic Rank- 3 Stars
Customer Service-4 Stars
Usability-5 Stars
4. PixelSiteLinks.com
PixelSiteLinks.com has been around for a while and has a lot of advertisers as it was one of the first Pixel Advertising sites available, but since then, newer and better Pixel Advertising sites have came up, and their site has become slow and outdated with old ads that are all crammed together. Many advertisers have complained about not receiving traffic from the crammed advertisements. PixelSiteLinks makes it on the top 5 list but I would suggest exploring other Pixel sites before jumping on this bandwagon.
Check them out at http://www.pixelsitelinks.com
Customer Service- PixelSite@gmail.com
Up Time- Minimum 5 years
Traffic Rank- 5 Stars
Customer Service-4 Stars
Usability-3 Stars
5. ClickPixels.com
ClickPixels is known for its high amount of traffic, but is also known for not offering “ANY” customer service. Some advertisers have been happy with advertising on here but complain that their ad might not show up properly or that they are not able to edit their ad if they want to. If you’re a risky person and are willing to spend the money to advertise but deal with no customer service and not have the functionality of changing or editing your ad, then try out ClickPixels.com today and see for yourself how you like them.
Check them out at http://www.clickpixels.com
Customer Service- No Customer Service Available/Offered
Up Time-Minimum 5 years
Traffic Rank- 4 Stars
Customer Service-1 Star
Usability-3 Stars
What’s In It For You Regarding Pixel Advertising
Posted by SEO SERVICES in Marketing and Advertising on September 5th, 2011
Pixel advertising is an advanced web page that takes pride in the fact that they’re offering excellent promotional job for your distinctive needs. Stop and think – Is the website that you use for your business acquiring enough targeted traffic and visitors? Is your on-line business rising? If the reply to either of those questions was no, you could be a chief candidate for Pixel Advertising.
Current promotional techniques are expensive but Pixel Advertising could give you an alternative. Pixel Advertising is performed by web site marketing and advertising companies. If your company needs progress, this might be your solution. Costs as little as $2.00 per month could set you on your way to turning into one of many newest website entrepreneurs to make the most of Pixel Advertising. Small businesses have the ability to undoubtedly profit from Pixel Advertising since in order to develop, you’ll need increased Internet based product sales. The process is as basic as shopping for pixels, filling out and submitting a questionnaire, and then sitting back and enjoying the improved sales that Pixel Advertising can bring you.
What should you search for in a pixel advertising firm and what are the advantages? An excellent place to begin can be that $2.00 per month price talked about beforehand; Pixel Advertising can make your website available on a global scale; there are actually typically monthly cost choices; probably one of the most inexpensive promoting ploys available (cheaper than banner promoting, web directory indexes, social or viral advertising, e-mail advertising and marketing, or PPC Promotion); Pixel Advertising offers you a clear-cut competitive benefit; you will increase your search engine marketing ranking with Pixel Advertising; you may be seen by one thousand viewers every single day and will be utilizing a method in advertisement that is not solely the most talked about but also freshest approach available on the net currently.
A good Pixel Advertising company is aware of how to increase traffic to your web site. Pixel advertising providers perceive that the steps crucial for increased visitors are search engine optimization, advertising, optimization and video making, article submissions and press releases, blog and community submissions, ebook marking and social networking, and PPC Marketing.
Some sometimes ask questions (and their answers) concerning Pixel Advertising are as follows:
Q: Is it safe to buy pixels? A: Yes it can be achieved by means of PayPal.
Q: Could an individual buy a single pixel? A: It’s not recommended—you would get lost within the crowd.
Q: Who conceived pixel advertising? A: ‘$1,000,000 Home Page’s creator Alex Tew.
Q: What kind of people buy Pixel Advertising? A: People and small corporations eager to make the most of the Internet to increase product sales.
Q: What does that cheap price of $2.00 a month buy in terms of Pixel Advertising? A: That $2.00 a month would purchase you 10 blocks or squares, which are 1000 pixels.
Q: Exactly how long will the picture or pixels remain online? A: The average currently is roughly 5 years however agencies are working to help it become everlasting.
Pixel Advertising isn’t just the newest and greatest in Internet marketing but is affordable also. It is seldom you get a thing that innovative and utilitarian for a lower price than what’s popular and already out there.
Making A Viral Video
Posted by SEO SERVICES in Video Production on August 26th, 2010
You often hear that making a viral video is pure luck, but that’s just not true. Most of the videos that do go viral online were created with that goal in mind. The creators have to work quickly to push the video and get as many views as possible. By following the proper steps and using the right tools, you can get your video to go viral too.
The content of your video obviously plays a major role in getting it to go viral. It has to be entertaining and something out of the ordinary- either laugh-out-loud funny, or something that will make viewers say “wow!” The video quality doesn’t necessarily have to be great as long as the content makes people want to share it with their friends. Ideally, you want your video listed on YouTube’s “Most Viewed” page, as that will make your views grow quickly.
Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don’t know the title. Be sure the video is embeddable so it can be posted to various websites.
When you upload your video, you need to act quickly and get as many views as fast as possible. Start with your address book and email it to as many contacts as you can. Ask them to forward it on to help get the ball rolling. The next thing you’ll need to do is to post it to all your social networking sites and to friend’s profiles. That will give it good exposure to friends of friends. After that, move out into the web and start posting it on forums, blogs, and any other appropriate sites to get the most exposure.
A great way to a video noticed is to create controversy. Use several YouTube accounts to leave comments and start a dialog, an argument even. Very few viewers will leave comments, but many will read them, and the more comments your video has, the better. Get people interested and make them want to share the video.
YouTube posts thumbnail screens shots of your video as a preview. You will have three from which to choose. One of the screen shots always comes from the middle of your video, so make sure there is something in the middle that can be used to grab a viewer’s attention. Once you get your video out there and get people watching and sharing it, you can get it to go viral.
Now Try - Viral Marketing
PPC (Pay Per Click) - A Look At The Benefits
Posted by SEO SERVICES in Marketing and Advertising on August 24th, 2010
The primary reason that you have a website in the first place is to get people to visit. This fact is true whether you are providing information or selling something. One measure of success of a website is the number of visitors it gets, and one way to increase the traffic to your site is to use pay per click advertising. When used effectively, pay per click (PPC) advertising will help you reach your target audience and get them to your website. And when you get right down to dollars and cents, the real measure of the success of a website is the number of paying customers who visit your site.
If you handle your pay per click campaign in the right way, you will get immediate traffic, and your web visitors will tend to be your target audience. PPC is handled in a very unique manner in which you are usually only are charged when your ads are clicked. In order to make sure that your ads are running, you will bid on keyword phrases. The three largest operators of PPC are Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. All three of these companies allow you to bid on your keywords.
The two primary methods of determining what cost per click you will pay for your advertising are contracted flat rates or a bid based model. The leading PPC providers generally operate using the bid-based model, where you must bid in competition with other advertisers for ad placement. In order to make your pay per click advertising effective, it is important that you know your target audience. You need to be able to select the keywords that they are likely searching and are relevant to your website.
Another major benefit to PPC is that even if web browsers don’t click on your link, your company has been marketed to them. This is great for your branding purposes. People will see your brand out there and they will connect it to whatever they are looking for. This means that even if web surfers don’t visit your site right away, they may do so in the coming months.
The advantage of using PPC is that your ads will appear on many different types of websites, giving you wider exposure. One technique is to place your advertisement on a website that offers a product or service that is very similar to what you offer, or complementary to what you offer. If the user finds his or her way to one of these sites, you know that this person is likely part of your target audience. Having your ad placed properly should gain you the type of visitor that you desire.
Now Try - PPC Services London
Getting Exposure And Backlinks Through Online Press Releases
Posted by SEO SERVICES in Marketing and Advertising on July 9th, 2010
With online press releases, you can get both backlinks to, and exposure for, your website. Firstly, exposure, a press release distribution service will take your press release and get it published at a multitude of places. It depends on the service used and the topic of the release, but you can expect it to get easily published at 100-plus places. Say 10 people read your press release at each of those places, that works out to 1000 readers. Not bad, right? And those are pretty conservative figures.
In addition to the exposure you get from these press releases, you will also get a backlink for each place the press release is published to, leading back to your main website. Search engines will look at the number of legitimate backlinks that you have and increase your ranking for the targeted keywords that you have, so that when customers search for those keywords in Bing, Google or Yahoo, your site will show up on the front page of results! The more press releases get published, the more backlinks you will receive, and therefore you will experience more business.
So, now you know about the benefits, lets look at how you can achieve them. Of course, you will need a press release. This just needs to be an article about something that would be classed as ‘newsworthy’. You can write this yourself or you can pay someone to write it for you. Unless you have experience of writing press releases then you will be better off hiring someone to do this for you because the success of this marketing method is based largely on the quality of the press release. If you have a poorly written press release then even the best distribution service will struggle to get you good results.
When it comes time to distribute the press release, you can find several companies that will assist you. While you can get some for free, it would do you well to invest in a paid service, as they will have far more options and places to publish than the often fallible free ones. You really get what you pay for, so get the best service you feel you can afford, as they will send it to more places and get you more exposure. For the next week, the articles will be distributed, and you will then be sure to experience more and more contacts and backlinks.
Now Try - PR Distribution
Using A Video To Motivate Internet Shoppers To Contact An Insurance Company
Posted by SEO SERVICES in Video Production on July 6th, 2010
Elocal has invented the genre of short, (10-20 second), generic website videos which can be used by any business in the profession for which they are made. Because this is a new marketing approach, it is important to examine videos in the eLocal collection to try and determine what types of content are most likely to successfully attract customers to companies using this type of web video on their website or landing page.
The eLocal health insurance landing page video, consists of three short family vignettes. The vignettes are backed up by a wistful electronic synthesizer generated melody. The vignettes tell a story, but it takes a while to put the pieces together.
In the first scene a mother is holding her newborn infant in the morning light. Instead of the joy a mother usually feels when holding her young child, this mother is anxious, distant a bit distracted, and even bites her lip. There is a sad look in her eye. What could be the reason?
In the second scene we see the silhouette of a father playing with two of his older daughters on top of a hill. In the third scene, the father, perhaps the same father is pushing his young daughter on a swing. If this is the same child as we saw in the first scene than she has grown up a bit.
There are three captions in the course of the video. Putting them together they read: ” Can you measure the value of your family?” “Find out about your health options today.”
After I replayed the video a number of times, the segments, music and captions all came together to suggest a story line.The mother may have been anxious in the first scene because she had a medical condition and knew she wouldn’t live to see her child grow up. In the second and third scenes the mother is conspicuously absent and the father is playing with the children. The setting sun against which the father and children are silhouetted in the second scene might symbolize the waning life of the mother. In the third scene, the mother the father, is playing with his daughter, the absence of the mother suggests that the scenario actually occurred.
This may not be the only interpretation of the video sequence. However, this interpretation goes along with the sad almost funereal background music. The suggestive plot line seen together with the captions suggests that the family did not have enough health insurance to pay for the mother’s catastrophic health needs. Perhaps if they had, the mother would still be living.
Other people might interpret the video differently. Like rorschach diagrams, the three scenes together suggest various interpretations to individual viewers. However, most of the interpretations are likely to be somber.
Because elocal’s 20 second generic videos are made to be placed on the website of anyone in a chosen profession, they often avoid using real shots of one particular company, perhaps so the videos won’t be considered to be misleading, when used by two different companies in the same profession. In this web video, however, the film depicts a scenario portraying people who need health insurance, and not portraying the insurance company itself. eLocal apparently felt comfortable using real people to portray members of a family with inadequate health insurance to cover their needs.
The question one puzzles about is how people will interpret the story, and if this will motivate them to buy health insurance. I don’t believe too many people will interpret the storyline in the way I did. The video emphasizes family relationships. People viewing the short video might be inspired to contact the insurance company because they believe they must have insurance for their children’s sake. Or else they must have health insurance for themselves so they will be healthy to take care of their children. These lines of thought might be aroused by seeing the video, and subsequently inspire the viewers to contact an insurance company.
5 Confirmed How You Can Waste Promoting Money
Posted by SEO SERVICES in Marketing and Advertising on June 5th, 2010
1. Yo Yo Advertising
My friend Dottie can exactly are expecting her sales peaks and plummets accurately…and no, she’s now not into fortune telling. Enjoy has proven that March, April, and Might will convey some huge cash to her account, whilst September and January will put her in the slumps
Sound acquainted? Have you ever too been caught in the vicious cycle of high and low gross sales volumes? Why? So much folks generally tend to market it heavily while issues are gradual - in a determined attempt to get consumers through the door, but back off while issues are hopping.
If you are looking for a fair-keeled market, enhance a gradual advertising plan. Steady promoting produces steady growth…and regularly mountain climbing profits!
2. Single Shot Promoting
One shot advertisements, hardly ever get results. So much customers are just like you, they don’t jump on the band wagon the first time it passes by. They regularly need to see your sales material several occasions sooner than they in truth make the move to stroll via the doors.
Apply-u.s.are important for success. We are not just talking about prospective consumers now…even your dependable shoppers want to be cultivated for sales. How many times have you thought about making a purchase order, but simply by no means adopted through with it? Certain, we all do it. Now and again it takes somewhat pressure to get us to phase with our hard-earned money. Make it a point to spend time development relationships with each new customers and your devoted following.
3. MonkeySee, Monkey Do Promoting
How time and again have you ever seen the comparable commercial ideas written with just a little other twist? If you’re surfing the Web you have got come throughout quite a few the aped advertisements! Yeah, you can are expecting what the next paragraph will quilt, because you’ve got observed it such a lot of other places.
Sure, reproduction cat commercials will also be effective for slightly whilst, however the results will quickly die down as others sign up for in the replica mania. If you’re looking for REAL and LASTING effects, be original. Do what simplest you’ll do, overlook about what everybody else is doing. Be you. While a competitor does have a good idea, enhance on it. Do not apply in his footsteps…step out and lead the solution to more effective advertisements.
4. Wild Shot Promoting
Ready, aim…yeah purpose ahead of you put it on the market! Don’t be caught up in wild advertising that gets your message in front of a lot of individuals who have absolutely little interest in your product or service.
Objective your market…and recover effects to your investment. Finding the audience that has a selected want you’ll be able to fulfill takes somewhat time and research, but you’ll be able to feel the results while you hit the bullseye!
Take into consideration this…there are advertising venues that your festival is overlooking. What approximately postcards? These prime affect marketing tools are regularly overlooked. But, they’re the best possible low-price solution to generate prospective purchaser interest. Keep a watch open for lost sight of advertising gems, and get one up in your pageant!
5. Me, Me Promoting
What is it that customers are in search of? …Exactly, one thing that is going to learn them. They really don’t seem to be taken with the information about your product…they wish to know the way it is going to have an effect on their life or lifestyle.
Check out your advert reproduction, and ask your self what are you portraying…information or benefits. Multi Degree Sellers have this all figured out. Rather than tell you they have a trade to provide, they spend a large number of time promising you freedom to paintings your individual hours, countless vacations, summer season properties and a bunch of other things you may have most definitely already dreamed about at a few point. Whats up, do not knock it…the MLM industry is a steadily rising component in our economy.
Don’t bore your readers with the facts…draw in them with exciting parts with a purpose to satisfy their wishes or desires.
Are you getting the effects you could have been looking for? Take another look at your advertising strategy…are you making the related mistakes many agents unknowingly make. Good day, real success might most effective be one change away!
Numerous marketers give up in their on-line efforts as a result of they don’t seem to be ready to force traffic to their business. However You can not surrender because with Epic Traffic Systems traffic is not a problem. In case you have an interest you should get my Epic Traffic Systems Bonus which cross together with this product and will allow you to increase your web page traffic.
Find realistic info in the sphere of one way links - read this webpage. The times have come when concise info is truly only one click of your mouse, use this chance.
Web Videos And Trust
Posted by SEO SERVICES in Video Production on May 13th, 2010
Putting a web video on page one of your web site, is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving surfers a chance to see you, the owner, face to face in a web video, will immediately begin to establish trust in you, and facilitate their decision to want to do business with you
Trust is defined in the social sciences as having faith in others, believing in them. It may be shocking to know that having trust in another person is not the same as believing that person is ethical or law abiding. However, the degree to which one person trusts another is a reflection of belief in the other person’s honesty, fairness and benevolence. Important for establishing initial trust in business is that fact that a failure in trust is more easily forgiven if it is due to t a failure in competence rather than a lack of benevolence or honesty. As a result, sometimes a business providing, at least temporarily, inferior services may fare better with their customers than a company providing superior services, if people feel the first company is honest and means well.
The phenomenon of trust is summed up in the following definition. It is described as a “heuristic decision rule, allowing the human to deal with complexities that would require unrealistic effort in rational reasoning. Lets break this definition down. Heuristic processes are trial and error approaches to problem solving which begin with the most accessible solution, and go on to another solution, only if the first solution doesn’t solve the problem. What this means in terms of business is that if a customer finds himself interacting with a business owner that he intrinsically wishes to trust, because the owner appears benevolent, good natured and well meaning. Then the customer will prefer to trust the owner and do business rather than get involved into complex rational thought about what might go wrong in the business relationship.
And now, what does this have to do with putting a video on page one of your web site. And here’s the answer. When a surfer goes onto a new web site, and thinks about doing business with someone he’s never met, he can rapidly be won over by a short online video of the owner talking with him. If he likes the look and personality of the owner than he will immediately wish to trust him and do business, because that will be the easiest solution for him to take.
And this realization leaves us with one more important take away lesson. A front page video needn’t trouble itself with a description of company services or products. It just has to provide a reason for the surfer to trust the owner. A short 40 second passionate description, by the owner saying that he established the family potato chip business 30 years ago because he wanted to provide people with a crispy chip that wouldn’t lose its favor in the package, will win trust right away.
