Posts Tagged customer service
Advice On Making Your Business Disabled Friendly
Posted by SEO SERVICES in Business General on August 12th, 2010
Do you run a business that necessitates employees or the general public coming to your workplace ? If you do, then you are legally bound to prevent your workplace from discriminating against those who have a disability. Not only is it the law, you may also be fined if your business is not deemed to be “disabled friendly”. So, if your workplace is not designed to accommodate those with a disability, you are taking a big risk, that soon or later you will have to pay the price for.
The law is not the only reason to ensure that your business is accessible to disabled people. There are many other benefits as well. When you invest in ensuring that your buildings are accessible to all, it lets the public know that your business is open-minded and inclusive, which is fantastic for public relations. And do not forget that disabled people also have money to spend. By ensuring that your business is accessible, you allow them the opportunity to become part of your customer base. If they are able to patronize your business, that can only contribute to your bottom line.
When designing for accessibility, there are a number of options available. Among the most important is installing ramps for those who use wheelchairs. Ramp designs include multi-fold ramps, modular ramps and solid ramps. Ramps should be used not just at the entrance to your business, but also inside your business anywhere there are stairs. Ramps will also be necessary anywhere where there are doors with high thresholds and multilevel accommodations. This accommodation can make all the difference in making your business friendly and accessible to disabled persons.
There is also the option of a vertical platform lift. These clever devices are automated lifts that will safely raise or lower the wheel chair to the appropriate level with no work required. They are much nicer looking than the basic ramp alternative and not to mention there is little upkeep involved. These lifts are perfect when a stair case is incredibly steep or very short. They can even be put to use for those who are not necessarily disabled, but have something else they need to get up the stairs that would be difficult otherwise.
Not everything involved with making your business disabled accessible has to do with stairs. There are many other facets that you may need hand that will require you to consult with a disability assessor. This is a specialist who is qualified to handle the job of making a business disabled friendly. The changes involved can range from lowered work surfaces, Braille signs, variable height desks, to disabled friendly toilets.
Now Try - Wheelchair Ramps
Retail Business - Getting Your Store Looking Right
Posted by SEO SERVICES in Business General on July 30th, 2010
How you store looks will affect how much business you do. This is the same for new businesses and businesses that have been going for a while. It will impact your potential customers and how they feel about your business and it will either keep them coming back (repeat customers) or it will make them stay away (lost business). If you feel that your sales are lagging because of the “feel” of your store, then it may be time for a store makeover.
Proper signage and outside advertising is crucial to attracting customers to shop in your store. Ideally, you should have a large, easy to read sign that tells people your store name, and a little about what kinds of products they can find inside your store. Make sure that your sign is visible from across the street to make it easier to locate for people driving by. If your store is open during evening hours, make sure that your sign is properly lit so it can be read when the sun goes down. In addition to an eye-catching sign, having a clean and attractive exterior welcomes customers to shop in your store.
Your window display should be visually appealing and provide a glimpse into the array of items that can be found inside. Pay attention to all of the details - including the space at the sides and on top of your windows. Awnings can be an aesthetically pleasing addition to a store front that create a three dimensional outreach to those walking by your store. An awning can actually become the landmark exterior feature of your store.
Never underestimate the importance of good lighting inside your store. You can use spotlights to bring your customer’s attention to certain products or specials that you have within your store, and having a well-lit interior makes customers feel welcomed and can affect how long they linger inside to shop. If your store carries small items like jewelry, you can use your lighting to bring out the selling points of the pieces such as sparkle and color; and to call attention to special displays and merchandise that you want to promote.
The items that sell the best should be placed further on in the store so that you make your customer walk through the rest of your items before they can get to what they are looking for. To bring them in, you should always display your new items in your store window so that it draws them in. Group items together that sell well or that can be add-on purchases. An example of this would be a summer dress with strappy sandals and a scarf or hat. This means your sales will increase because you grouped an idea for your customer that they really do not have to think about putting together themselves. These add-on sales can make a huge difference in the viability of your store by making a normal sale into an extraordinary one.
Now Try - Cheshire Awnings
