Archive for category Video Production
Corporate Video, Like A Play, Like A Tapestry
Posted by SEO SERVICES in Video Production on November 2nd, 2010
Did you every think of yourself as a playwright or weaver? If you are a businessman who has decided to undertake writing the storyline for your corporate video, you will find you have undertaken a bit of both challenges. In this article, we will look at the task of weaving the fabric of your corporate video
The video that journalist videographer Alan Howarth created for the Arnold school, is an example of how videographers weave a fabric in the creation of the video’s story line. The Arnold video can be found at: http://www.alan-howarth.com/corporate-video-production.html
Once you have decided upon the content you will be presenting to your viewers, and have decided how you will order the presentation of the concepts contained in your content, you must determine how you will present each of your concepts.
Corporate videos, especially those of the more journalistic or reporting style, are made up of comments, narration by members of the company, (from the bottom to the top), testimonials about the company, and scenes of the company or school. It is useful to think of these different elements as a number of characters you will arranging into a play. As with a play, most characters appear intermittently throughout the production and only a few appear only once. As the play unfolds you learn more about each character as he plays his role in the unfolding drama.
This type of structure can be likened to a tapestry. Each character or type of action is like a vertical strand or warp, that runs from the beginning of the video to the end. Horizontal strands, or the weft, represent different themes that are being presented in a each segment of the video. The meeting of the strands represents the potential appearance of the character or action in a given topical segment of a video. Unlike a tapestry, the scriptwriter has the option to choose which characters and actions he will use to support the given content or concepts presented in each section of the video.
The actors and speakers who appear in the Arnold video include the Headmaster, a teaching instructor, an alumnus who subsequently sent his child to Arnold, three graduates of Arnold, the head of the 6th form and additional teachers and children who appear in various parts of the video. The progression of themes in the video include Arnold’s care for the children and their development, Arnold’s pastoral care of children, Arnold’s efforts to help children meet eventual career challenges, Arnold’s academic training, Arnold’s support of students in extracurricular activities, Arnold’s college prep, Arnold’s family atmosphere including the importance of the parent’s investment in their child’s future.
As each topic appears in the story line presentation, the videographer splices in appearances from character who can appropriately contribute to the presentation of that topic. Not every character appears in every segment, and some characters appear only once, and the headmaster appears in many. Altogether, the structure provides unity, cohesiveness and texture to the video.
When using this approach to video story line creation, be sure to do the following: before starting to write, determine the content you wish to pass on to viewers and break it down into a number of concepts, consider the psychology of your target audience and order the presentation of your themes in a way that is most likely to appeal to the target audience, look over your characters, and subject matter and determine which characters and which subject matter will effectively help to present each concept as it comes along in the story line.
Don’t forget, you needn’t include every character in every segment. By varying the appearance of characters you will add interesting texture to the video.
Good-luck on your production.
Sincerity And Honesty In A Corporate Video
Posted by SEO SERVICES in Video Production on November 1st, 2010
John Horwarth is a journalist turned corporate video producer who firmly believes in producing documentary style corporate videos. He makes the following points on his web site:
1) tell your story - communicate - don’t waste viewer’s time showing silly, flashy effects and dancing pixels.
2) content is king - anything else is there to make up for a lack of content
3) if the weird stuff starts creeping in it’s usually because the content starts to weaken
4) editing is the ‘punctuation’ of your film, it should be unobtrusive
5) Corporate video is all about the audience, the viewer,
6) It’s not about the director being clever, it’s not about the editor being clever
An example of his style is seen in his documentary corporate video of the Heywood School, found on his website at: http://www.alan-howarth.com/corporate-video-documentary-style.html
The Heywood school is an academy for “disengaged learners,” children age 14-16 who have dropped out of school and have no goals in life. The program lasts for three weeks and teachers seek to instill qualities such as team work and motivation, which will help these young people when they return to school and continue on with their life. The academy relies on funding from the community, and they worked with John Horwarth to make a corporate video that would help them get the support they required.
The Heywood School Video, like other Horwarth projects is made in a journalistic documentary style. There are no special effects, no motivational background music, no special slicing to create collage effects, split screen or fancy video transitions.
There are three essential components of the video, the on screen and off screen voice of the Associate Director, Rachael Hanson, describing the purpose of the academy, intermittent scenes of the boys playing and engaged in various activities and individual testimonials from or interviews with boys in the academy.
No one can deny that the video is successful in imparting to viewers what the Heywood School is and what it does. Through talks with the boys in the program combined with the running commentary of the Associate Director, viewers get a clear picture of how the academy works, how it helps the boys and how it motivates them to return to school.
It is edifying to watch this video in conjunction with the testimonial of the head of the school posted next to it. After first watching the video, I was a bit disappointed. When making documentaries, one is a bit dependent on the vocal abilities and photogenicity of the subjects being interviewed. While the Associate Director of the school had good screen presence, some of the boys were shy and had thick Cockney accents, which when placed against the background noises were hard to hear. Secondly, when comparing this video to other corporate videos like it that have background music, I had to admit that the level of emotional catharsis created by this video was less than the others. Scenes of boys like these working out spliced together with appropriate background music can be very effective in rousing the emotions of the viewer.
So after concluding that the video only somewhat roused my feelings, I was curious to know how successful it had been at fundraising. Surprisingly, the director of the academy said that the video had won a lot of support for the program and a lot of people had bought into it.
I concluded from this testimonial that on screen sincerity can win a lot of support for a corporation or program. I also observed that, whether necessary or not, there appears to be a dichotomy in corporate videos between the focus on sincerity and the focus on the creation of special emotional arousing special effects. Both sincerity and emotional arousing scenes would be expected to increase viewer support for a corporation. However, Mr. Horwarth firmly believes that sincerity comes first. Certainly, as this video shows, sincerity can be very effective. However, whether or not adding a little music into the video and working on improving the acoustics would have helped or hurt the effectiveness of the effort is impossible to say.
Tips From Alan Howarth About Making A Corporate Video That Reaches The Public
Posted by SEO SERVICES in Video Production on October 31st, 2010
There are many styles of corporate video, many approaches to making a good corporate video, and many tenants of video production that can lead to production of a good corporate video. One interesting approach is presented by Alan Howarth on his website www.alan-howarth.com .
Alan is a video producer with 25 years experience in journalism and broadcast production. His basic tenant is that if your video looks like a corporate video than it has failed. Alan is alluding to the traditional style of corporate video which is meant to overwhelm the viewer with its grand production style Alan’s approach, on the other hand, one that is increasingly in favor in the corporate video world, is to create corporate videos that look and feel like news reports and that engage the public.
One of Alan’s basic points, spelled out on his website, is that corporate videos should be made, first and foremost to communicate simply and effectively with the public, and not to self indulge corporate leaders, with a chance to see themselves on screen. Therefore, Alan finds that presentations containing public testimonials from satisfied clients, and words from the corporate workers, reach the public much more effectively than videos featuring a presentation by the company CEO.
Alan’s approach is not static but creative, and he is always looking for new ways to reach the public. In one shot for example, made for a perfume company, he went out to retail stores where the product is sold and talked with customers who were shopping for perfume. Live footage shot in retail department stores is believable, and engaging to the public. It allows viewers to see the product through the eyes of consumers like themselves and thus becomes more believable and less pompous.
In another shot for the same production, Alan interviewed people on the street in a retail shopping district. Alan was looking at the product through the eyes of a typical shopper, a character that will be most believable to the public.
Alan’s approach to corporate video production goes a long way towards replacing mere pompous fanfare with solid content about the product being presented In my own experience reviewing corporate videos, I have found that one needn’t, however, be so absolute in pursuit of content. Sometimes, for example, the boss of the company is the most engaging and photogenic member of the business. In that case, I believe he should be featured in the company corporate video. In another company, the office secretary might be the most photogenic and communicative member of the concern. Some videos do well with a professional moderator.
In any case, whatever means is used to communicate to the audience, the main point Alan is making is that the video should communicate to the public and not at them or down to them.
Effective Use Of News Style Corporate Video
Posted by SEO SERVICES in Video Production on October 30th, 2010
Use of a news reporting style in corporate video has been more and more popular in recent years. Video producers taking this approach, seek to strike a balance between the objective news style and the need to present positive information about the corporation. Unlike a news report, the news style corporate video is everything positive and nothing negative. Videographers try to temper the one sided approach by adding in more news like elements. And who can do that better than a former journalist with years of broadcast experience.
On his web site, Alan Horwath, a videographer with years of experience in journalism tells visitors that he seeks to make corporate videos, which do not look like typical corporate videos. He likes using the journalistic approach to corporate video, and he is always seeking new innovative ways to let a reporting style video temper the otherwise blatantly obvious one sided reporting seen in most corporate videos.
An example of Mr. Horwath’s style is a video he made for racing car driver Adam Smith, and which he has subsequently posted on his web site. Adam Smith was a young driver in England with great promise. His supporters wanted to set up a corporation to generate enough money for him to race solidly for a couple of years and hopefully make it into the big time. Investments would be paid off as money began rolling in from racing awards and endorsements.
Mr Howarth made the video. It was a typical corporate in that Adam was the center of attention. His accomplishments, his racing successes and skills and his potential were featured. At the same time, the footage was made to look like racing car television coverage footage. There was objective filming of the races. The footage covered moments when Adam was making his move ahead of other cars, however, the narrating style was identical to typical sports car racing narration.
Interspersed with scenes of the races, there was clips of interviews with fellow drivers and supporters. The interviews were like corporate endorsements in that they featured Adam’s positive qualities and there was no effort to look at any negative features. On the other hand, some of the footage appeared to be spontaneous live news coverage as well, such as when he was interviewed just after a race he had won.
Like any corporate video, this one had a purpose for creation, and the purpose emerged towards the video’s close. It came out that Adm’s supporters were trying to set up a corporation to provide funding for him, until he obtained enough stature to bring in money from earnings and endorsements. But even this material was presented spontaneously in the style of sponnataneous interviews with Adams supporters and colleagues.
The video of Adam Smith can be seen at http://www.alan-howarth.com/corporate-video-content.html . On the whole The video represents a solid example of this video genre,
Internet Video Send Off Guidebook To Build Online Traffic
Posted by SEO SERVICES in Video Production on October 29th, 2010
We entirely realize that online videos are much more favored in today’s world. But a recording release for some seem to do little or zilch at all to boost web hits. If you’re somebody who undergone a video transferred for a time period and just suffer a couple of 100 visitors or so then this online video recording guide could be what you need.
In the computer filename apply the watchword “video” as well as your keyword set phrase you want to be discovered on.
Custom the primary Optimization tactics you should apply like on all sites online.
Let watchers have the capability to see in more than one format.
Make careful that you encrypt video records with metadata like keywords, titles, dates, author names and descriptions.
Consider related instruction to another pieces and related broadcasts.
Exploit one web video per URL and form them differently.
Do not connect to files. Use an embedded player.
Supply social bookmarking means to the page.
Produce links to your videos with anchor text keyword phrases to gain web visitors.
Using article to video software to help generate those links to your more essential videos.
Direct a video launch to the ultimate video websites on the internet.
Furnish visitors the choice to subscribe to your web videos.
For multiple videos construct a site map with a mRSS Feed.
Do not produce a drawn-out movie. A short and to the point film works good enough.
Supply your videos to your website.
That, largely, are the little things you want to do to open your video recording launch but to truly gain web traffic you want to produce an online video that is funny, exciting, smart, even a little contentious. You got to convey something that will become viral. Sometimes feats and pranks can get so popular that they can wind up on news cast giving you a huge hike in notoriety.
Hope this online video guide was useful. Adding these tips might boost the sum of visitors that view your video. If you have much to try then please fill free to suggest anything that you guess was left out.
If you want various suggestions on what other uses for videos then take a look at our video sales page template page. If you would like to learn how to make your own video website then go to the make video websites section.
Why You Need To Produce Your Personal Online Movies?
Posted by SEO SERVICES in Video Production on October 28th, 2010
Online movie web sites; there is a good possibility you have heard of them before. In truth, there is a good chance that you have even used them before. In the case of using on-line video web sites, the majority internet users solely view the movies that are accessible. Did you know what you could possibly also do more than that? Plenty of online movie websites will not solely let you view movies, but make and share your own.
Making and sharing your own movies, sounds thrilling doesn’t it? If it does there’s a good chance that you wish to get started immediately. Nevertheless, before planning for your next on-line video, you’re advised to think about how the process works. That is important because it’ll let you understand what type of kit you’ll need to get started.
Before uploading and sharing your newly created on-line video, you will first have to shoot it. To do this, you will need video recording equipment. Video recording equipment can include camcorders, webcams, cell phones, and digital cameras. In case you are trying to produce a quality video, chances are you’ll want to think about using a camcorder or a webcam. Cell phones and digital cameras will work, however many solely offer you a restricted amount of recording time. Along with a restricted amount of time, not all digital cameras and cell phones will record sounds. Though these sounds may be added in later, it may be time consuming.
After you have created your online video, you will want to find a way to get it to your computer. Most recording devices, including camcorders, webcams, digital cameras, and cell phones will come with the necessary equipment. This tools often contains computer cables. Once you hook your recording system up to your laptop, your video should start to load. Nevertheless, for this to be done you will need to have movie making software program installed in your computer.
In terms of film making software program, you’ll possibly find that your computer already has a program on it. Most computer systems, particularly ones made within the last few years, have the software program applications preinstalled. In case your video does not automatically load, once your recording machine is connected to your pc, it might be an indication that your pc does not have a film making program. If that is so, you’ll need to buy some. Movie making software applications can easily be bought online or from all kinds of different retail stores.
As soon as your video has been loaded onto your computer and recognized by video making software program, you’ve gotten a number of totally different options. If you’re satisfied with your video, as it is, you can save it and then move on. If you would like to make alterations, now would be the time to do so. Depending on the kind of film making software you have, you should simply have the ability to edit your video. This editing might include, but shouldn’t be limited to, deleting scenes, including captions, and the adding of music. After you have made all your edits, you’ll need to save your movie.
The final step to creating a web-based film is to seek out an online video web site you could upload your video to. Popular online video websites including YouTube and Google Video; nevertheless, you can find additional websites by performing a normal web search. After you observe the directions, provided by each individual on-line video website, your video should be displayed for the rest of the world to see.
There are many different types of video design software available, and each has its strength and limitations. Choosing one that meets all your video making and editing requirements and still stay within a budget is a challenging task. Take a look at the comprehensive review of a few popular video design software that may help you find the right one you need.
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Masonic Symbolism Found In Many Corporate Logos
Posted by SEO SERVICES in Video Production on October 26th, 2010
Many corporate videos begin and end with the corporate logo. Most businesses have a logo, and yet how many people realize the depth of thought that frequently goes into the creation of a corporate logo.
In general, the world of the business and the world of religion and spirituality are two separate entitities, but in one area they do merge. A researcher has found that the symbolism and shapes found in corporate logos frequently devolve from deep symbols, which are found and described in the Masonic tradition.
In the video The Freeman Perspective found at _http://www.youtube.com/watch?v=-LesRmd4v60, the narrator points out that many of the great men in American society are or were Masons. For example, according to some studies, 50% of American Presidents were either members of the Masons or affiliated in some way with the Masonic order. Likewise, many of the founders of America’s great corporations also are or were members of the Masonic order, Many other famous Americans such as Arnold Palmer, Jay Edgar Hoover, Burl Ives, Gene Audrey, John Glenn and more wer 33 rd degree Masons.
Since much of Masonic study is known to concern itself with knowledge of important symbols, it should come as no surprise that many these great leaders of American enterprises have choosen to blend symbols they studied in Masonic teachings into their corporate logo.
An example of a Masonic symbol found in many corporate logos is the oblong square. According to the Freeman’s perspective, the oblong square harkens back to an ancient practice found in Egypt in which visitors to the court would stand with their heels touching and their feet pointing outwards, much like the first position in ballet. According to the Freeman’s Perspective, this stance is one of the historical origins of the oblong square symbol, which also relates to the stance of Masons in the first three degrees of their study.
According to the Freeman’s perspective, the oblong square symbol is found in the logo of the Bank of America, which actually shows the foot positions of the first three Masonic degrees. The same oblong square is found in the Dell logo and a winged oblong square symbol is found in the Sprint logo. Additional oblong squares are found in Sam’s club and in the Enron symbol.
While all of this might seem like mere coincidence, it becomes more understandable when we remember that the leaders of many of these giant corporations have studied these symbols in their secret Masonic initiations.
Finding this association between corporate logos and Masonic symbolism teaches us something about the meaning of a corporate logo. A corporate logo is more than a mere attractive or dazzling geometric design. The logo is meant to portray or symbolize some essential essence of the corporation. Or else, perhaps, the symbol is recognition of a deeper reality to which the corporate leaders are devoted. In addition, one can speculate that in keeping with the belief of the Masons, proper use of these symbols may actually bring into realty the power represented by the symbol. So for example, inclusion of an oblong symbol in the corporate logo is a recognition that the corporation as a whole or corporate body stands, at all times, before a higher power. Such a visual recognition is a powerful call for the corporation to employ principles of honesty and ethics in their business, which can bring them success over the years.
The Opening Shot Of A Corporate Video
Posted by SEO SERVICES in Video Production on October 22nd, 2010
First impressions are memorable, and a quality corporate video will seek to lead off with an image or logo that makes a meaningful and memorable impression in the minds of the viewer. Frequently, the subject matter of the intro will not merely be an attention grabber; it will also present the ethos of the company and the essence of what the video will subsequently be presenting.
To illustrate my point, I will use the intros of four corporate videos found on You Tube.
The Corporate Video, Treyer Paletten Bad Peterstal, found at http://www.youtube.com/watch?v=N_yIt8WLpZg introduces the Treyer company, a corporation that harvests lumber from the Black Forest in Europe. The first visual image on screen is an extreme closeup of the flat surface of a tree trunk. As the camera pans across the surface we clearly see the multicolored circular layers, representing years of the trees seasonal growth. The camera pans across the flat wood surface and we see the system of circular ridges on the face of the wood. The series of ridges, which the tree had added year by year, tell us about the essence of what wood is and tell us also about the corporation, which like the tree, has grown over the years, bit by bit to reach its current size. The background music is ambient forest or jungle music, which adds to the effect created by the visual imagery. The camera subsequently pans to the surrounding forest, as we see leaves and the sun shining through the leaves.
The First Climate Corporate Video found at http://vimeo.com/1406550
begins with a shot of vaporous clouds passing across the sun and obscuring it. The camera then pans away and we see that the vapor is pouring out of the smokestack of a factory. The effect of the scene is enhanced by background music consisting of stringed instruments playing a classical theme such as one might hear in a climactic emotional moment of a movie. The scene then shifts to a dessert, where a nomad is walking across the sands with his burden laded donkey, Together the scenes foreshadow the central theme of the video which is the danagers of global warming and the loss of the ozone layer that protects man from the sun.
The Malaysia Airlines: 2005 Corporate Video
found at http://www.youtube.com/watch?v=ISEfIUc_kow begins with a view from an airplane flying above the clouds. As the plane cruises at this high altitude the exhaust trail of a neighboring jet turns into the timeline of the Malaysian air fleet, which is superimposed on the blue sky. Each new plane model is represented by its picture on the time line, which flashes on the screen, one at a time. The scene is enhanced by background music consisting of light percussion and wood flutes, which together produce an airy sounding theme. The desired impression imparted by the opening scene, which is emphasized throughout the video is that Malaysia Airlines is not merely a regional carrier, but in fact a world class carrier with world class airplanes.
What do all three corporate video intros have in common. Each one, presents in pictorial form the central theme or ethos of the video to come. Each one is presented as attractive imagery with appropriate musical accompaniment. Each one is designed to leave an indelible impression on the viewer at the moment when he is freshest.
Significantly, when a viewer prepares to watch a new video, it is with a sense of anticipation and expectation that he will have a pleasurable experience. He eagerly awaits the first scene to tell him if his anticipation was justified. If he is not disappointed, then he will probably watch the whole video. So the opening scene of the video has an important task to do, to meet the expectations of the viewer.
While some videos graft on killer intros that attract but have nothing to do with the subject of the video, related theme intros are much more effective. A killer intro might attract viewers only to disappoint them a few seconds later when the actual subject of the video is presented. A related theme intro, on the other hand, that attracts the viewer, will probably hold his attention throughout the whole video, since the viewer already knows what to expects.
Volvo Trucks North American Corporate Video
Posted by SEO SERVICES in Video Production on October 22nd, 2010
The meat of a corporate video is the content of the video which appears after the intro and before the close. In the Volvo Trucks North American Corporate Video, found at http://www.youtube.com/watch?v=Uook3SXdZnE
, for example, the intro is a shot of a Volvo truck traveling across a bridge in the early morning light. The narrator states “another day, and another important load to carry. The intro is artistic, aesthetic creative. The body of the corporate video, on the other hand contains the content and the message, which the company needs to be conveyed.
Companies should carefully plan out what they want to say in their corporate video before actually writing the script or storyline, so that the video won’t be repetitive. What problems are they addressing, what achievements of the corporation do they wish to present, what changes in corporate policy or product focus do they wish to explain to shareholders, what new developments are down the pike, and liable to excite shareholders,
Corporate problems can often be addressed succinctly and should be tackled towards the beginning of the video. The solution should be presented immediately after the presentation of the problem. The Volvo video, for example, addresses the following problem and solves it in two lines of narration appearing early in the script.
“In 1998, the Volvo group sold its passenger car business, and since then its focused exclusively on commercial transport including trucks. With annual sales of approximately 27 billion dollars, the Volvo group is a world leader in heavy trucks. ”
People might think that Volvo terminated its passenger line of vehicles because of financial problems. The video therefore informs us about the passenger care termination and follows that up by noting that Volvo is currently achieving approximately 37 billion in annual sales.
If the body of a corporate video is impressive it should achieve that effect by the presentation of solid facts. Corporate videos are no place to be gimmicky or sensational. The Volvo video, for example describes the location of the major manufacturing plants in North America, and informs viewers that Volvo is now the second largest manufacturer of large trucks in the world. That’s not showmanship, that’s a truly impressive fact!
Corporate products should be described in a thorough manor, but without losing the audience in pursuit of detail. A corporate video must maintain a balance between factual presentation and entertainment. The Volvo truck maintains a balance by backing up descriptions of their truck lines with quality video snips of their brightly colored trucks riding down America’s highways.
The content should be directed and tailored to the audience. If it will be seen by corporate investors and shareholders, then the content should be presented like pieces of steak that have been cut up into bite sized chewable pieces. The individual pieces should be appropriate for easy consumption. Taken as a whole, the pieces fit together and tell a whole story.
Impressive corporate facts and accomplishments are the delight of any corporate video. One fact included in the Volvo video, is the that Volvo is the largest heavy duty engine manufacturer in the world. After introducing the various plants, the video goes on to describe Volvo’s large network of 250 maintenance centers which keep Volvo trucks on the road. Then the video describes Volvo’s subsidiary Petro, which provides light service for Volvo trucks. Added to this is Volvo Link, which provides satellite navigation for the trucks, and Volvo Commercial Finance , which provides financial arrangements for purchasing Volvo trucks. The video content taken as a whole gives the viewer the satisfied feeling that Volvo provides comprehensive truck manufacturing, sales and performance support.
The Volvo video teaches us that the meat of a corporate video should be substantial content that is well ordered. The content must address every problem targeted by the video and inform the public of the corporate achievements in a comprehensive and entertaining manor that leaves the viewer satisfied that he has a complete picture of how the company is doing.
How A Corporate Video Can Capture The Public Attention
Posted by SEO SERVICES in Video Production on October 21st, 2010
Corporate Video Production in Boston 2 found at http://espanol.video.yahoo.com/watch/8300343/22135476 presents bioengineering at the Massachusetts Institute of Technology. The promotional video clip features a distinguished professor presenting his research in the area of biomedical engineering; complete with a few shots of the laboratory.
While the corporate video clip does not have any motion graphics, captions or other special effects, it grabs people’s attention because of the content, and proves once more that content is king. People will sit back and listen to what this video has to say because an implantable computer chip, which can deliver medications upon demand is something of great future relevance to many viewers.
The level of excellence and futurity of the research, reminds the public of the academic standards of excellence found at MIT. The video will help to transforms the generalized public association of MIT with technological excellence into an appreciation of their role in producing socially relevent bioengineering research.
What should a corporation that is not as well known as MIT do, if they want to imitate this example, when they go to make their own corporate video? The answer is that before their corporate video, the producers and members of the concern must ask two questions. First, what are the unique qualities of excellence in their corporation. And secondly, what do these qualities mean to the public. Or put in another way, which of their outstanding qualities are going to be of greatest interest to the public.
It is important to realize that MIT did not randomly present one of their excellent projects to the public community. They could have presented any number of technical or theoretical areas of research found at the University; rather, they presented research which has meaning to viewers. The meaning translates into rapt attention which serves to magnify and underscore the central point of this video that MIT is an institution of excellence. The institution is one of excellence in general. But more importantly for the viewer, it is an institution of excellence in an area that can better his life.
So how can this plain message be incorporated into today’s trendy corporate videos, which come with killer intros, captivating narration, powerful branding imagery, hypnotizing sound tracks and captivating visual imagery? The answer is that a corporate video can include all those things, however, it mustn’t allow these types of special efforts to win the spectator’s attention cover over delivery of the fundamental message about the important qualities of the institution.
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